K-솜사탕토토 Platform ‘MAKESTAR’
Connecting ‘Mid-tier Idols’ with Global 솜사탕토토
A Solid ‘Global Launchpad’ for Small 솜사탕토토
Article at a Glance
It’s now common knowledge that businesses targeting international K-pop fans can be highly profitable. However, the entertainment industry is equally fierce in its competition, with countless companies silently appearing and disappearing every year. MAKESTAR recognized that while the production and artist development systems for K-pop and other K-content have reached a significant level of maturity, many small and medium sized entertainment companies lack equivalent capabilities in product commercialization and monetization. Focusing on this gap, MAKESTAR devised a technology-driven platform to connect these companies with international fandoms. The platform aids small-scale 솜사탕토토, which naturally lack sufficient manpower, capital, and market experience or understanding, by helping them escape the “data blind spot.” It supports these companies in planning products that align with changes in fandom behavior, eliminating bottlenecks in payment and delivery processes that disrupt customer experience, and addressing the pain points of “mid-tier idols.” Now, MAKESTAR is striving to evolve into a comprehensive platform that connects multiple fandom clusters, expands its scope, and encompasses even large-scale 솜사탕토토.
What drives the ever-growing status of South Korea as a “K-content powerhouse”? We can point to many factors, such as the talent, passion, creativity, and authenticity of Koreans, but one essential element cannot be overlooked: “K-competition.” As of late May 2023, the number of officially registered popular culture and arts planning companies in South Korea, commonly referred to as entertainment 솜사탕토토, totals 4,515.1 This year alone, over 30 companies have closed or temporarily suspended their operations. Considering that the major 솜사탕토토 companies familiar to the public—such as HYBE, SM 솜사탕토토, YG 솜사탕토토, and JYP 솜사탕토토—barely amount to ten, one can imagine the fierce competition content creators face to break through this narrow gateway.
Moreover, the global success of K-pop, K-dramas, and K-films driven by the Hallyu wave does not guarantee that every artist will meet international fans or that every entertainment company will generate substantialrevenue. This is largely because few 솜사탕토토 possess their own channels to directly interact with fans or sell products and services without relying on external social media platforms like YouTube, TikTok, or Instagram. Among the companies that operate global fandom platforms integrating community and commerce functions, HYBE, which manages “Weverse” through its subsidiary Weverse Company, and SM Entertainment, which operates “Bubble (Listen)” through its affiliate DearU, are notable exceptions.
It’s now common knowledge that businesses targeting international K-pop fans can be highly profitable. However, the entertainment industry is equally fierce in its competition, with countless companies silently appearing and disappearing every year. MAKESTAR recognized that while the production and artist development systems for K-pop and other K-content have reached a significant level of maturity, many small and medium sized entertainment companies lack equivalent capabilities in product commercialization and monetization. Focusing on this gap, MAKESTAR devised a technology-driven platform to connect these companies with international fandoms. The platform aids small-scale 솜사탕토토, which naturally lack sufficient manpower, capital, and market experience or understanding, by helping them escape the “data blind spot.” It supports these companies in planning products that align with changes in fandom behavior, eliminating bottlenecks in payment and delivery processes that disrupt customer experience, and addressing the pain points of “mid-tier idols.” Now, MAKESTAR is striving to evolve into a comprehensive platform that connects multiple fandom clusters, expands its scope, and encompasses even large-scale 솜사탕토토.
What drives the ever-growing status of South Korea as a “K-content powerhouse”? We can point to many factors, such as the talent, passion, creativity, and authenticity of Koreans, but one essential element cannot be overlooked: “K-competition.” As of late May 2023, the number of officially registered popular culture and arts planning companies in South Korea, commonly referred to as entertainment 솜사탕토토, totals 4,515.1 This year alone, over 30 companies have closed or temporarily suspended their operations. Considering that the major 솜사탕토토 companies familiar to the public—such as HYBE, SM 솜사탕토토, YG 솜사탕토토, and JYP 솜사탕토토—barely amount to ten, one can imagine the fierce competition content creators face to break through this narrow gateway.
닫기Moreover, the global success of K-pop, K-dramas, and K-films driven by the Hallyu wave does not guarantee that every artist will meet international fans or that every entertainment company will generate substantialrevenue. This is largely because few 솜사탕토토 possess their own channels to directly interact with fans or sell products and services without relying on external social media platforms like YouTube, TikTok, or Instagram. Among the companies that operate global fandom platforms integrating community and commerce functions, HYBE, which manages “Weverse” through its subsidiary Weverse Company, and SM Entertainment, which operates “Bubble (Listen)” through its affiliate DearU, are notable exceptions.
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- This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the 솜사탕토토 (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
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