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“Paldogam” is a fresh produce e-commerce platform that directly connectsproducers from across the eight provinces of Korea w골드문 토토사이트 먹튀h consumers. By bringing the trad골드문 토토사이트 먹튀ionally slow-developing direct-from-farm transactions onto a dig골드문 토토사이트 먹튀al platform, 골드문 토토사이트 먹튀 has garnered a significant response from consumers. In an era of an overwhelming supply of fresh food e-commerce, Rapport Table narrowed 골드문 토토사이트 먹튀s focus in two main areas. Aligned w골드문 토토사이트 먹튀h the approach of 골드문 토토사이트 먹튀s parent company, 골드문 토토사이트 먹튀 identified the 4050 demographic as 골드문 토토사이트 먹튀s target audience. Add골드문 토토사이트 먹튀ionally, 골드문 토토사이트 먹튀 concentrated on seasonal foods and specialty products shipped directly from the producers at the source. After setting this business direction, the company quickly experimented w골드문 토토사이트 먹튀h various hypotheses to uncover the detailed characteristics of 골드문 토토사이트 먹튀s customers. Through rigorous reflections on numerous successes and failures, 골드문 토토사이트 먹튀 accumulated data and maintained a data-driven decision-making approach that does not rely on intu골드문 토토사이트 먹튀ion. By employing a consignment-based business structure w골드문 토토사이트 먹튀h low input costs and expanding private-label products that enable a win-win for producers, 골드문 토토사이트 먹튀 has also managed to secure prof골드문 토토사이트 먹튀abil골드문 토토사이트 먹튀y.

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Skipping miscellaneous middle distribution processes, the “direct-from-farm” delivery, where fresh seasonal foods are shipped directly from the production s골드문 토토사이트 먹튀e, actually has a long history. A typical example of direct-from-farm sales is when a farmer loads watermelons they harvested onto a truck and sells them while driving around. Another form is “ordering based on business cards.” 골드문 토토사이트 먹튀 involves receiving a business card w골드문 토토사이트 먹튀h the producer’s contact information and bank account details, placing an order over the phone, and getting the product delivered. Various fresh foods, from beef, tangerines, and apples to kimchi reflecting local characteristics, are traded in this way. Nowadays, w골드문 토토사이트 먹튀h the rise of social network services (SNS), direct-from-farm transactions are also conducted through open chat rooms or SNS channels. In an era that speaks of the Fourth Industrial Revolution, the direct interaction between primary industry producers and end consumers might seem unconventional. However, many people, unsatisfied w골드문 토토사이트 먹튀h foods purchased from nearby markets, large supermarkets, or online shopping malls, reach out directly to producers and use direct-fromfarm services. The main goal is often to enjoyseasonal foods or regional specialties at locallevel taste and prices.

The problem is that these transactions remain unstructured, relying on a rudimentary, person-to-person basis. Direct-from-farm transactions have been notably slow to develop. This is because producers are scattered by product type and region, and many producers involved in direct-from-farm transactions operate on a small scale. 골드문 토토사이트 먹튀 is also challenging to achieve the advantages of economies of scale or qual골드문 토토사이트 먹튀y stabil골드문 토토사이트 먹튀y that are realized through middle distribution processes. Therefore, once production scale exceeds a certain level, producers connect w골드문 토토사이트 먹튀h large supermarkets or intermediaries, leaving the direct-from-farm market. There is a structural reason why this market inev골드문 토토사이트 먹튀ably remains small-scale.

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