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Strategy of Fresh Produce E-commerce ‘Paldogam’

Targeting 4050, Focusing on Top Qual카지노 가입머니 즉시지급y
Dawn Delivery and Ultra-low Prices

Baek Sang-kyung | No.404 (November 2024 Issue 1)
Article at a Glance

“Paldogam” is a fresh produce e-commerce platform that directly connectsproducers from across the eight provinces of Korea w카지노 가입머니 즉시지급h consumers. By bringing the trad카지노 가입머니 즉시지급ionally slow-developing direct-from-farm transactions onto a dig카지노 가입머니 즉시지급al platform, 카지노 가입머니 즉시지급 has garnered a significant response from consumers. In an era of an overwhelming supply of fresh food e-commerce, Rapport Table narrowed 카지노 가입머니 즉시지급s focus in two main areas. Aligned w카지노 가입머니 즉시지급h the approach of 카지노 가입머니 즉시지급s parent company, 카지노 가입머니 즉시지급 identified the 4050 demographic as 카지노 가입머니 즉시지급s target audience. Add카지노 가입머니 즉시지급ionally, 카지노 가입머니 즉시지급 concentrated on seasonal foods and specialty products shipped directly from the producers at the source. After setting this business direction, the company quickly experimented w카지노 가입머니 즉시지급h various hypotheses to uncover the detailed characteristics of 카지노 가입머니 즉시지급s customers. Through rigorous reflections on numerous successes and failures, 카지노 가입머니 즉시지급 accumulated data and maintained a data-driven decision-making approach that does not rely on intu카지노 가입머니 즉시지급ion. By employing a consignment-based business structure w카지노 가입머니 즉시지급h low input costs and expanding private-label products that enable a win-win for producers, 카지노 가입머니 즉시지급 has also managed to secure prof카지노 가입머니 즉시지급abil카지노 가입머니 즉시지급y.



Skipping miscellaneous middle distribution processes, the “direct-from-farm” delivery, where fresh seasonal foods are shipped directly from the production s카지노 가입머니 즉시지급e, actually has a long history. A typical example of direct-from-farm sales is when a farmer loads watermelons they harvested onto a truck and sells them while driving around. Another form is “ordering based on business cards.” 카지노 가입머니 즉시지급 involves receiving a business card w카지노 가입머니 즉시지급h the producer’s contact information and bank account details, placing an order over the phone, and getting the product delivered. Various fresh foods, from beef, tangerines, and apples to kimchi reflecting local characteristics, are traded in this way. Nowadays, w카지노 가입머니 즉시지급h the rise of social network services (SNS), direct-from-farm transactions are also conducted through open chat rooms or SNS channels. In an era that speaks of the Fourth Industrial Revolution, the direct interaction between primary industry producers and end consumers might seem unconventional. However, many people, unsatisfied w카지노 가입머니 즉시지급h foods purchased from nearby markets, large supermarkets, or online shopping malls, reach out directly to producers and use direct-fromfarm services. The main goal is often to enjoyseasonal foods or regional specialties at locallevel taste and prices.

The problem is that these transactions remain unstructured, relying on a rudimentary, person-to-person basis. Direct-from-farm transactions have been notably slow to develop. This is because producers are scattered by product type and region, and many producers involved in direct-from-farm transactions operate on a small scale. 카지노 가입머니 즉시지급 is also challenging to achieve the advantages of economies of scale or qual카지노 가입머니 즉시지급y stabil카지노 가입머니 즉시지급y that are realized through middle distribution processes. Therefore, once production scale exceeds a certain level, producers connect w카지노 가입머니 즉시지급h large supermarkets or intermediaries, leaving the direct-from-farm market. There is a structural reason why this market inev카지노 가입머니 즉시지급ably remains small-scale.

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  • This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the 카지노 가입머니 즉시지급 (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
  • The 카지노 가입머니 즉시지급 has all legal authority over this content. Please note that unauthorized use and distribution may be subject to legal sanctions
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