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Most e-commerce platforms imitate Amazon’s SPC (Selection, Price, Convenience) strategy, focusing on offering more products at lower prices with faster delivery. In contrast, KakaoTalk 먹튀검증사이트 토토사이트 aims for relational commerce, focusing on the relationship between the giver and the recipient, and enhancing the service by addressing users’ pain points throughout the 먹튀검증사이트 토토사이트giving journey. Representative features include the ‘Wishlist,’ where users can reveal the 먹튀검증사이트 토토사이트s they want, and the ‘Recipient Option Change’ function, which allows the recipient to directly choose their desired options, addressing the difficulty users face in exchanging 먹튀검증사이트 토토사이트s that match personal preferences. Additionally, KakaoTalk 먹튀검증사이트 토토사이트 focused on full-price sales rather than engaging in cutthroat competition through price discounts and flash sales, enhancing the 먹튀검증사이트 토토사이트’s value through product selection and packaging, and driving revenue growth with a differentiated merchandising (MD) strategy centered on relational commerce, expanding into the luxury category for exchanging 먹튀검증사이트 토토사이트s in close relationships.

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Despite the surge of low-priced e-commerce platforms from China, such as AliExpress, TEMU, and SHEIN, there is an e-commerce platform that continues to focus on full-price sales without discounts and has introduced high-end specialty stores, making steady progress through bold strategies. That platform is none other than KakaoTalk 먹튀검증사이트 토토사이트, often referred to as the “national app.” As KakaoTalk’s first revenue model, KakaoTalk 먹튀검증사이트 토토사이트 (hereafter referred to as KakaoTalk 먹튀검증사이트 토토사이트) began in 2010 by brokering the sale of mobile 먹튀검증사이트 토토사이트 certificates. In 2012, it expanded into the delivery product category, establishing a commerce platform where users can order and pay for 먹튀검증사이트 토토사이트s directly within KakaoTalk. The KakaoTalk 먹튀검증사이트 토토사이트, which revolutionized the 먹튀검증사이트 토토사이트ing experience by allowing users to send 먹튀검증사이트 토토사이트s without knowing the recipient’s address, has steadily grown since its launch in 2010 and surpassed an annual transaction volume of 3 trillion KRW in 2021.1 1Kakao does not publicly disclose specific transaction volumes for ‘먹튀검증사이트 토토사이트 Service,’ so the transaction figures mentioned in this article are estimates based on data submitted by Kakao and disclosed by the National Assembly. 닫기 In June 2023, 먹튀검증사이트 토토사이트 launched a new luxury specialty store, ‘LuX,’ which features over 120 luxury brands, including Hermès, Dior, Saint Laurent, Bottega Veneta, and CHANEL. By more than doubling the average transactionvalue, the platform has consistently maintained double-digit sales growth rates since its launch.

There is one key question that penetrates the success of the rapidly growing KakaoTalk 먹튀검증사이트 토토사이트 : “How can we improve the 먹튀검증사이트 토토사이트ing experience for users?” KakaoTalk 먹튀검증사이트 토토사이트, unlike typical e-commerce platforms, focuses on the “purpose and act of giving a 먹튀검증사이트 토토사이트,” ensuring the price range of 먹튀검증사이트 토토사이트 items without relying on discounts or clearance sales, while prioritizing enhancing the value of the 먹튀검증사이트 토토사이트 through product composition and packaging, in order to increase satisfaction for both partner companies and users. Furthermore, the expansion into the luxury category was a strategy chosen to strengthen the 먹튀검증사이트 토토사이트-giving experience in close relationships, such as those between couples and family members, rather than mere acquaintances. In addition to commerce, continuous efforts have been made to improve the 먹튀검증사이트 토토사이트ing experience through UX/UI enhancements. The ‘Birthday Friend Notification’ feature, which was introduced to help users easily remember and exchange 먹튀검증사이트 토토사이트s without the need to manually track friends’ birthdays in a calendar, and the ‘Wishlist’ function, which allows users to reveal the 먹튀검증사이트 토토사이트s they want, solving the issue of exchanging generic mobile 먹튀검증사이트 토토사이트 certificates due to a lack of knowledge about each other’s preferences, are representative examples. By improving the 먹튀검증사이트 토토사이트ing experience and enhancing the service, the cumulative transaction volume of KakaoTalk 먹튀검증사이트 토토사이트 has surpassed 15 trillion KRW over the past seven years. Despite the increasing competition from other e-commerce platforms like Naver and 29CM, which have introduced 먹튀검증사이트 토토사이트 features, KakaoTalk 먹튀검증사이트 토토사이트 continues to maintain its solid position as the market leader and sustain impressive sales growth, so what is the secret behind its continued success? DBR analyzed the growth strategy of KakaoTalk 먹튀검증사이트 토토사이트, which has established a unique position in relational commerce, based on interviews with leaders from the Kakao Commerce organization.

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