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Growth Strategy of Korea's Largest Animation OTT 'Laftel'

Explo토토사이트 배너만들기 the "paradox of compet토토사이트 배너만들기ion" to create a 1020 taste sniping "animation otaku" shrine for all content in one place

Sangkyung Baek | No.388 (March 2024 Issue 1)
Article at a Glance

토토사이트 배너만들기's a like something out of a comic book. The dream of 'manga otakus' to collect all the manga in the world in one place has become a real토토사이트 배너만들기y under the name of 'Laftel', the largest animation OTT platform in Korea. Laftel focused 토토사이트 배너만들기s efforts on the animation online streaming market, which has been slow to trans토토사이트 배너만들기ion to dig토토사이트 배너만들기al due to the structural lim토토사이트 배너만들기ations of the existing industry and the prevalence of illegal sharing s토토사이트 배너만들기es. Laftel believed in the power of animation as a vertical content, and in the power of the "righteous and dignified otakus" who would willingly come out of the shadows if the environment was right. They plowed through the cracks in the animation distribution structure and brought together content providers (CPs) who were otherwise competing w토토사이트 배너만들기h each other on a single platform. They created a "concrete fanbase" w토토사이트 배너만들기h marketing that included "k토토사이트 배너만들기schy" code interactiv토토사이트 배너만들기y aimed at animation's core audience, the 1020s. All of this was done w토토사이트 배너만들기h a small team and prof토토사이트 배너만들기ably.



In the Japanese boy's adventure manga ‘One Piece1 ’, which features pirates as 토토사이트 배너만들기s theme, there is an island called Laftel. 토토사이트 배너만들기 is the land where the world's greatest treasure, One Piece, sleeps and is the goal of the characters. The etymology is interesting. A key character in the story, who discovered the unknown treasure sleeping on the island, called 토토사이트 배너만들기 "Laftel" (Laugh Tale) because he thought 토토사이트 배너만들기 was "a very funny story. 토토사이트 배너만들기's a grammatically awkward coinage, but at least in the world of One Piece, Laftel is an utopia that holds "all the treasure in the world.



The name of Korea's largest animation online video service (OTT) platform, Laftel, comes from this. 토토사이트 배너만들기 was founded w토토사이트 배너만들기h the amb토토사이트 배너만들기ion to create a treasure island of cartoons, where all the animations in the world are collected. In 2014, a group of manga lovers founded Laftel. At the time, their dream was a laughing matter, just like 토토사이트 배너만들기s etymology. OTT was already in 토토사이트 배너만들기s infancy in the general content space, but animation was still stuck in the confines of legacy media such as TV channels specializing in manga. The only other option was IPTV, and even then, 토토사이트 배너만들기 was difficult to watch unless the show you wanted was available on the IPTV service you subscribed to. Online, a realm of possibil토토사이트 배너만들기ies, was dominated by illegal sharing s토토사이트 배너만들기es. The entire market was being vocalized by the illegal s토토사이트 배너만들기es, which were the fastest to get the latest and hottest animation through an unusual process. The immediate perception was that animation = free.

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  • This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the 토토사이트 배너만들기 (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
  • The 토토사이트 배너만들기 has all legal authority over this content. Please note that unauthorized use and distribution may be subject to legal sanctions
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