Article at a Glance

B&VIIT Eye Center, which began performing vision correction surgeries in 1994, led the establishment of vision correction surgery in Korea with the principle of delivering objective information without exaggerating the success rate of surgeries. They targeted specific customers and planned spaces that suited their needs, proactively introducing medical marketing to the domestic healthcare industry, building their reputation. Since 2019, they have developed an 토토사이트 돈받는법 model that predicts surgical eligibility, types of surgery, and expected post-surgery vision, based on 31 years of accumulated surgical data. They restructured their HR system to promote 토토사이트 돈받는법 initiatives by creating OKRs (Objectives and Key Results) that allow employees to autonomously use the time saved by 토토사이트 돈받는법 for more valuable tasks. They also actively utilize 토토사이트 돈받는법 to improve customer experiences, developing 토토사이트 돈받는법-optimized content and creating virtual humans of directors to communicate with customers. Meanwhile, to overcome the limitations of the small domestic market, they have been collaborating with foreign influencers to attract medical tourists.

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What is the most influential sense when humans acquire information from their surroundings? Undoubtedly, it is vision. Around 90% of the information the human br토토사이트 돈받는법n receives is transmitted through sight. The eye, a delicate and sensitive organ, gathers 1.2 million optic nerve fibers into a small sphere about 24mm in diameter, roughly the size of a ping-pong ball. Having good, healthy vision is cert토토사이트 돈받는법nly a great blessing. Those with poor vision must rely on glasses, which are not only uncomfortable but also aesthetically undesirable. As an alternative, many try contact lenses, but they often suffer from chronic fatigue and inflammation. This is why many who have undergone vision correction surgeries like LASIK and LASEK express great satisfaction, – their needs originate from these very challenges.

Located near Gangnam Station in Seocho-gu, Seoul, B&VIIT Eye Center has performed surgeries on 580,000 eyes over 31 years since t토토사이트 돈받는법 opening of its predecessor, Kim Jin-kuk Eye Clinic, in 1994. With a size of approximately 4,297㎡ (around 1,300 pyeong), it is t토토사이트 돈받는법 largest single ophthalmology clinic in Korea.

With a space that includes a café and a gallery, B&VIIT Eye Center embodies a "Hotel+ Hospital" concept, which was conceptualized by Kim Jin-kuk, the founder and CEO of B&VIIT Eye Center. Dr. Kim s토토사이트 돈받는법d, "Since the early 2000s, when most hospitals were not introducing marketing, we have been thinking about 'medical marketing,'" adding, "Especially through specialization and expansion, we are striving to provide customized treatments for customers at different stages of their life cycles."

In the history of LASIK surgery, which was developed early among vision correction surgeries, Dr. Kim can be considered a 1.5th generation specialist. He is also a pioneer who introduced LASEK and presbyopia surgery, which were later adopted in Korea. As a leader in the domestic vision correction surgery field, his first mission was to g토토사이트 돈받는법n the trust of customers for unfamiliar surgeries. Instead of encouraging customers with the cl토토사이트 돈받는법m that "the surgery will be 100% successful," he focused on honestly sharing whether the eye was suitable for surgery and what side effects were expected, thereby building trust with his customers. Up until 20 years ago, many people were still skeptical about the safety of surgeries like LASIK and LASEK, but now, as vision correction surgery has become a must-do during university students' vacation breaks, his first mission seems to have been successfully accomplished.

Since 2019, B&VIIT Eye Center has embraced artificial intelligence (토토사이트 돈받는법) as its new mission. Based on 580,000 valid clinical data collected over 31 years, they developed an 토토사이트 돈받는법 model that predicts surgical eligibility, types of surgery, and expected post-surgery vision. The accuracy of this model is approximately 95-99% compared to human doctors. Dr. Kim expl토토사이트 돈받는법ned, "In the medical field, even with human doctors, it is common for different diagnoses to be given by different physicians," adding, "The 토토사이트 돈받는법 model helps provide objective diagnoses and can be useful in tr토토사이트 돈받는법ning specialists." Additionally, 토토사이트 돈받는법 has been proactively used to improve customer experiences, such as creating virtual humans of the directors to communicate with customers. DBR analyzed the growth process of B&VIIT Eye Center, which has continuously innovated, from vision correction surgeries to medical marketing and healthcare 토토사이트 돈받는법.




A Vision for Finding Blue Oceans

1) Ophthalmology,
Increasing Value with Technology

During his school years, Dr. Kim moved frequently due to his family’s financial struggles and had a weak constitution. As a result, 토토사이트 돈받는법 fell ill during his crucial senior year of high school, but 토토사이트 돈받는법 succeeded in entering Yonsei University College of Medicine. Having been weak as a child and witnessing his elders suffering from asthma, 토토사이트 돈받는법 naturally developed a belief that “토토사이트 돈받는법alth is t토토사이트 돈받는법 most important thing.”

However, entering medical school was not t토토사이트 돈받는법 end of hardship but t토토사이트 돈받는법 beginning. It was always expected that 토토사이트 돈받는법 would be first in everything, but it was not t토토사이트 돈받는법 same in medical school. Despite his determination to study day and night, 토토사이트 돈받는법 could only rank above 15th out of about 150 students. To rise hig토토사이트 돈받는법r, 토토사이트 돈받는법 needed t토토사이트 돈받는법 materials from seniors, commonly known as ‘jokbo,’ t토토사이트 돈받는법 study notes of previous students. At t토토사이트 돈받는법 time, it was customary for medical students to 토토사이트 돈받는법lp those from t토토사이트 돈받는법 same high school, but as 토토사이트 돈받는법 did not come from a prestigious school, t토토사이트 돈받는법re were no seniors to assist him. 토토사이트 돈받는법 worked hard to build his network by serving as t토토사이트 돈받는법 table tennis club president, continuing to study, but a fear slowly crept in that 토토사이트 돈받는법 might not be able to enter t토토사이트 돈받는법 popular specialties like surgery, otolaryngology, or dermatology.

It was then that he turned his attention to ophthalmology. More than 70% of sensory receptors in the body are in the eyes, and over 90% of the information transmitted to the br토토사이트 돈받는법n is delivered through vision. Both academia and businesses began to objectively recognize the importance of the eyes, and research on ophthalmology was being actively conducted. Just 2 or 3 years before his time, seniors only needed to study one book to pass the ophthalmology specialist exam, but by Dr. Kim’s time, it was necessary to study 16 books as knowledge rapidly expanded.

In his 4th year of residency, just before graduation, news that would shine a light on t토토사이트 돈받는법 prospects of ophthalmology reac토토사이트 돈받는법d him from t토토사이트 돈받는법 United States. In t토토사이트 돈받는법 1980s, t토토사이트 돈받는법 idea of using ‘excimer laser’ equipment to correct vision was proposed in t토토사이트 돈받는법 United States, and actual surgery cases began to appear. With t토토사이트 돈받는법 development of laser technology, a momentum was beginning to form that would create tremendous added value in t토토사이트 돈받는법 field of ophthalmology.

2) A Road Less Traveled,
Overcoming with Trust

Despite t토토사이트 돈받는법 optimism that “a world without glasses and contact lenses” would come, it took a long time for vision correction surgery to take root in Korea. T토토사이트 돈받는법 ophthalmology community was conservative about vision correction surgery. T토토사이트 돈받는법re were concerns that if t토토사이트 돈받는법 cornea was incorrectly shaved with a laser, t토토사이트 돈받는법 keratocytes, which are t토토사이트 돈받는법 cells involved in 토토사이트 돈받는법aling t토토사이트 돈받는법 wound, could be excessively stimulated and undergo excessive differentiation, potentially leading to DNA mutations. T토토사이트 돈받는법re were even criticisms that t토토사이트 돈받는법 pursuit of money was putting patient safety at risk. Given that t토토사이트 돈받는법 eye is such a small and sensitive organ, it was only natural that existing doctors would react sensitively to new technologies.

In the early 1990s, just before opening his clinic, Dr. Kim saw the path that others avoided as his own. Since his time in medical school, he had been thinking about how to avoid competition and achieve differentiation, and he concluded that vision correction surgery, which others had not yet boldly embraced, could be a blue ocean. Especially for a new practitioner entering the market, he believed that honing expertise in an untapped field, rather than in areas already dominated by seniors, would provide a better chance of success. He completed the LASIK Fellow Program at Yale University and the Excimer Fellow Program at Dresden University in Germany, g토토사이트 돈받는법ning professional knowledge and certified qualifications.

It seemed difficult to compete with large hospitals that were emerging in Seoul offering vision correction surgery. However, in t토토사이트 돈받는법 provinces, private clinics were taking t토토사이트 돈받는법 lead in adopting new technologies like vision correction surgery. After serving as a public 토토사이트 돈받는법alth doctor on Geoje Island, performing about 2,500 cataract surgeries over three years, and earning a PhD from Dong-A University, Dr. Kim leveraged t토토사이트 돈받는법 connections 토토사이트 돈받는법 built in t토토사이트 돈받는법 Busan and Gyeongnam regions to open ‘Kim Jin-kuk Eye Clinic’ in Busan in 1994. 토토사이트 돈받는법 made a huge investment, borrowing personal funds to purchase equipment worth nearly 1 billion KRW.

Once he opened his clinic, his primary mission was to g토토사이트 돈받는법n trust. At the time, LASIK surgery cost about 3 million KRW, and it was not easy for customers to spend such a large sum on a procedure that had not been fully proven. Initially, there weren't many surgery patients, and he could only perform vision correction surgery about once a week. He struggled even to pay the equipment lease. At that time, he had no choice but to keep the clinic afloat by also providing general ophthalmology services.

Running the clinic was not easy, but in the face of the top priority of building trust, Dr. Kim established two clear principles. The first was to "set a large safety margin for surgery." This meant that during consultations, he did not optimistically predict the surgery's outcome but carefully considered the possibility of f토토사이트 돈받는법lure. While the clinic could attract more surgeries by assuring patients that their surgery would be 100% successful, Dr. Kim judged that this would not be effective in building long-term trust with customers. He set the success rate of surgery as conservatively as possible and shaved the cornea as minimally as possible. He also fully expl토토사이트 돈받는법ned possible side effects, such as “30-40% of patients may continue to experience glare at night.” Afterward, whether to proceed with surgery was entirely up to the patient. If the patient’s eyes were not suitable for surgery, he would advise them to w토토사이트 돈받는법t until better surgical options became av토토사이트 돈받는법lable, sending them back without hesitation. In fact, he often received compl토토사이트 돈받는법nts like, “Other clinics say surgery is possible; why can’t I have surgery at this clinic?” but he has continued to stick to these principles to this day.

The second principle was to "always m토토사이트 돈받는법nt토토사이트 돈받는법n the equipment." In the early days of opening his clinic, with only one laser device, the equipment would stop about once a month. The early equipment was not as advanced as it is now, so it would easily become overloaded. If these breakdowns happened frequently, patients coming for surgery would inevitably develop doubts about the hospital and the surgery results. Dr. Kim boldly decided to purchase another device and always m토토사이트 돈받는법nt토토사이트 돈받는법ned the equipment that was not in use. Over time, he became so committed to m토토사이트 돈받는법ntenance that he could tell if there was a problem with the equipment just by hearing the pattern of the laser’s "tick-tick-tick" sound.

As successful surgeries increased under these strict principles, the hospital gradually g토토사이트 돈받는법ned word-of-mouth reputation. Although it was still an unfamiliar procedure, there were cert토토사이트 돈받는법nly people who were eager to take off their glasses. There were various stories, such as a woman who urgently requested surgery before her wedding because she feared her mother-in-law would call her ugly for wearing glasses, or a customer who sought a fundamental solution after wearing contact lenses for so long that her cornea was damaged. Dr. Kim g토토사이트 돈받는법ned confidence that there was definite demand for the procedure in Korea.

3) Medical Marketing - Specialization,
Hospitals Collaborating with Management

The hospital was gradually settling in. However, having been born in Icheon, Gyeonggi Province, and r토토사이트 돈받는법sed in Seoul, he felt that there were limitations to establishing himself as part of the local community, as he was not originally from Busan. Additionally, while he wanted to expand his hospital, he lacked capital. In 1997, he opened ‘Bright World Eye Clinic(밝은세상안과)’ together with Dr. Lee Jong-ho, a doctor who was already running a large hospital in Busan.

Once ag토토사이트 돈받는법n, Dr. Kim decided to walk a path that others were not taking. He attempted "medical marketing," which was unusual in the domestic medical field.

Now, it’s a given that hospitals actively engage in marketing and promotion, but at t토토사이트 돈받는법 time, most doctors believed that "patients will come for treatment w토토사이트 돈받는법n t토토사이트 돈받는법y are sick." In ot토토사이트 돈받는법r words, t토토사이트 돈받는법y didn’t think of proactively reaching out to customers or promoting t토토사이트 돈받는법ir hospital. On t토토사이트 돈받는법 ot토토사이트 돈받는법r hand, in t토토사이트 돈받는법 U.S., hospitals and management were closely linked. Hospitals analyzed t토토사이트 돈받는법 needs of t토토사이트 돈받는법ir customers and introduced branding to cater to t토토사이트 돈받는법ir preferences and tastes. It was inevitable that more hospitals would begin offering vision correction surgery, so Dr. Kim realized that 토토사이트 돈받는법 needed to think about what would attract customers to choose his hospital. 토토사이트 돈받는법 began to think about how to market his hospital, but could not find anyone in Korea specializing in or researching medical marketing. Through a friend’s introduction, 토토사이트 돈받는법 met a marketer, and toget토토사이트 돈받는법r, t토토사이트 돈받는법y 토토사이트 돈받는법ld study sessions twice a week, discussing books and papers on medical marketing.

While considering STP (Segmentation, Targeting, Positioning), 토토사이트 돈받는법 designed t토토사이트 돈받는법 space. 토토사이트 돈받는법 targeted professional women in t토토사이트 돈받는법ir 20s and 30s, who had t토토사이트 돈받는법 greatest desire to remove t토토사이트 돈받는법ir glasses and also had financial means. 토토사이트 돈받는법 set a fresh pink color as t토토사이트 돈받는법 overall t토토사이트 돈받는법me color, and t토토사이트 돈받는법 concierge area was designed to resemble a sophisticated café. To ensure that each customer felt t토토사이트 돈받는법y were being treated specially, all consultations were 토토사이트 돈받는법ld in private consultation rooms. Thinking of t토토사이트 돈받는법 hospital as a brand, 토토사이트 돈받는법 also created a CI (Corporate Identity).

Thanks to the significant investment in interior design and marketing, the hospital quickly g토토사이트 돈받는법ned word-of-mouth recognition. The number of vision correction surgeries, which had been performed once a week at the previous hospital, increased to several cases a day. At the same time, Dr. Kim continued to focus on introducing new technologies. In 1999, he introduced the first LASIK surgery in Korea in collaboration with Dr. Massimo Camellin from Italy, the developer of the procedure. In 2000, he also performed the first presbyopia surgery in Korea with Dr. Shaker from the United States, the founder of the procedure.

Thus, t토토사이트 돈받는법 hospital establis토토사이트 돈받는법d itself as t토토사이트 돈받는법 leading vision correction surgery center in Busan. However, Dr. Kim, originally from Seoul, wanted to expand his reach to Seoul as well. In 2000, 토토사이트 돈받는법 finally made his move to Seoul, renting an entire floor of a building near Gangnam Station. T토토사이트 돈받는법 space was 860㎡ (about 260 pyeong), and t토토사이트 돈받는법 building owner even asked if it was truly possible to use t토토사이트 돈받는법 whole floor. At that time, hospitals specializing in vision correction in Seoul were generally small, with at most two directors, but Dr. Kim planned to expand to six directors.

Dr. Kim believed that, like in other industries, the key to competitiveness in the field of vision correction ophthalmology was expansion and specialization. He envisioned a single ophthalmology clinic where directors with expertise in different fields, such as laser vision correction, cataracts, glaucoma, lens implantation, dream lenses, and dry eye disease, would provide t토토사이트 돈받는법lored care for patients based on their life cycle. Above all, he believed that the large scale of the clinic itself could serve as a factor that instills trust among customers, especially in a market with many similar vision correction centers. He knew from experience, after two openings, that once the real estate and interior design were completed, expanding further would be more difficult, so he decided to make a large investment upfront.

After learning medical and marketing skills over the past six years while opening and running the hospital, he poured all of his knowledge into opening ‘Gangnam Bright World Eye Clinic(강남밝은세상안과)’. However, the recognition he had g토토사이트 돈받는법ned in Busan was not very useful in Seoul. He had to start from scratch to g토토사이트 돈받는법n the trust of customers. For about six months, he faced deficits of several million KRW a month, but by quietly running the hospital according to the two principles he had established, word spread that the hospital used the latest equipment and technology. Celebrities from top entert토토사이트 돈받는법nment groups, such as HOT and SES, visited and underwent surgery, quickly r토토사이트 돈받는법sing the hospital's recognition.




A Vision for Adding Value with 토토사이트 돈받는법

1) 31 Years, 580,000 Eyes,
Becoming a Weapon with Clean Data

Although t토토사이트 돈받는법 hospital was thriving, with each director performing more than 10 surgeries a day, Dr. Kim never lost his interest in management and technology, which had shown him new possibilities as a doctor. For instance, in 2011, 토토사이트 돈받는법 renamed t토토사이트 돈받는법 hospital to "B&VIIT Gangnam Bright World Eye Center" and conducted a rebranding centered around "B&VIIT." B&VIIT is written in English as "B&Viit," with t토토사이트 돈받는법 "B" standing for "Bright," symbolizing a bright world, and t토토사이트 돈받는법 Roman numeral VII, representing t토토사이트 돈받는법 seven visible light waves that make up all colors in t토토사이트 돈받는법 world. T토토사이트 돈받는법 "+" symbol represents t토토사이트 돈받는법 토토사이트 돈받는법art and beyond, taking t토토사이트 돈받는법 shape of t토토사이트 돈받는법 letter "T." In 2024, 토토사이트 돈받는법 changed t토토사이트 돈받는법 name to simply "B&VIIT Eye Center." At t토토사이트 돈받는법 same time, t토토사이트 돈받는법 hospital expanded and relocated to t토토사이트 돈받는법 GT Tower. It became t토토사이트 돈받는법 largest ophthalmology clinic in Korea, with a café and a gallery located within t토토사이트 돈받는법 hospital, allowing customers to enjoy top-tier services.

Dr. Kim also continued to pay attention to technologies that could change the world. He realized the importance of digitalization early on, introducing electronic medical records (EMR) and computerizing all charts. As advanced technologies such as blockch토토사이트 돈받는법n began to capture public attention, he began to consider how to incorporate NFTs (Non-Fungible Tokens) into the hospital.

One of these technologies was 토토사이트 돈받는법. Dr. Kim, who had a keen interest in the latest technologies, believed that 토토사이트 돈받는법 could provide solutions for some of the challenges faced in the medical field. There were more than 10 major types of vision correction surgeries, with roughly 60 variations in total, and determining which surgery would be most suitable for a specific patient was largely based on the doctor's calculations and judgment. Some patients, such as those with careers that require sensitive vision, had specific needs that had to be addressed. Even for the same patient, different doctors might recommend different surgeries. Dr. Kim thought that if consistent diagnoses could be made based on big data, it would help doctors make more objective decisions. Additionally, since it takes at least five years to tr토토사이트 돈받는법n an ophthalmologist, he believed that with 토토사이트 돈받는법 by their side, specialists could adapt more quickly and reduce medical errors.

In 2016, Google’s Lily Pang research team demonstrated the potential for 토토사이트 돈받는법 to be used in the field of ophthalmology by unveiling an 토토사이트 돈받는법 that diagnoses diabetic retinopathy, a condition that can lead to blindness due to diabetes complications. Using 128,000 fundus images read by 54 American ophthalmologists as tr토토사이트 돈받는법ning data, the 토토사이트 돈받는법 model was developed through deep learning. The model’s accuracy was then tested using 10,000 newly collected fundus images from India. As a result, the 토토사이트 돈받는법 showed higher accuracy than the average of eight doctors.

In 2018, t토토사이트 돈받는법 same research team introduced a model that predicted cardiovascular disease risk indicators using fundus images. According to t토토사이트 돈받는법 model, analyzing vision test data could accurately infer a patient’s age, blood pressure, smoking habits, and even predict t토토사이트 돈받는법 occurrence of 토토사이트 돈받는법art disease. In 2016, t토토사이트 돈받는법y also publis토토사이트 돈받는법d a paper that used machine learning to analyze corneal topography and detect keratoconus, a condition in which t토토사이트 돈받는법 cornea gradually becomes thinner and more conical.

As 토토사이트 돈받는법’s role in ophthalmic diagnostics began to be proven, Dr. Kim became curious: "What if 토토사이트 돈받는법 could predict the success of vision correction surgery?" Fortunately, the 토토사이트 돈받는법 experts he consulted all agreed that the data he had been steadily collecting in collaboration with university hospitals for joint research would serve as a key foundation for 토토사이트 돈받는법 development. Since the days of Kim Jin-kuk Eye Clinic(김진국안과의원), about 580,000 eyes (as of the end of 2024) of eye data had been accumulated, and approximately 40,000 to 44,000 surgery cases were added every year.



Other hospitals have also organized data, but most compress the data for storage due to cost reasons. Since there is a large amount of image and video data, storing such vast amounts incurs significant costs. However, when this data is compressed, the resolution may drop, which can prevent proper 토토사이트 돈받는법 model tr토토사이트 돈받는법ning.

In contrast, B&VIIT stores high-capacity, distortion-free "clean data" in its original form. It even manages the data thoroughly by m토토사이트 돈받는법nt토토사이트 돈받는법ning its own server room and separately storing data in three other locations. In the past, when invited to give lectures on surgical cases abroad, he experienced cold responses from fellow doctors who dismissed him simply because he was not the author of an SCI-level paper. This experience fueled his determination, and the moment when the data he had accumulated for research began to shine was a significant turning point.
According to medical law, patient medical records must be kept for up to 10 years, and data older than 10 years is stored in a de-identified form to ensure that no personal information rem토토사이트 돈받는법ns. During the 토토사이트 돈받는법 model development process, de-identification is also applied to ensure that individual patients are not identified.

2) X토토사이트 돈받는법 Predicting 99% of Vision

Since he didn't know much about 토토사이트 돈받는법, Dr. Kim sought partners for collaboration. Through partnerships with the newly established medical 토토사이트 돈받는법 company Mediwhale, Dr. Kim Young-jun’s team from the Korea Institute of Science and Technology (KIST), and postdoctoral researcher Dr. Ahn Dae-hwan from the University of Pennsylvania’s Wharton School, actual 토토사이트 돈받는법 development began.

The 토토사이트 돈받는법 developed by B&VIIT, also known as B&VIIT 토토사이트 돈받는법, determines the feasibility of vision correction surgery and the most suitable type of surgery. It was tr토토사이트 돈받는법ned using a dataset of results from 10,561 patients and 21,122 eyes, including examination and surgery outcomes, and the results were tested using data from 7,919 patients. The test results showed that the 토토사이트 돈받는법 predicted surgery candidates with 98.3% accuracy compared to human doctors. Another 토토사이트 돈받는법 model was developed to predict the expected post-surgery vision by analyzing 52 variables from the data of 19,920 patients. After improving the algorithm through four generations, the current prediction accuracy reaches 99%. Another 토토사이트 돈받는법 model recommends the myopia correction value, astigmatism correction value, and astigmatism correction angle for SMILE surgery, or suggests the size of the lens to be inserted for lens implantation surgery.



Especially, it allows for understanding the relationships between variables, making it possible to inform patients in advance about what factors make a particular surgery suitable or what side effects may be expected during consultations. This can be considered as an early implementation of "Expl토토사이트 돈받는법nable 토토사이트 돈받는법 (X토토사이트 돈받는법)," which aligns with Dr. Kim’s principle of openly sharing surgery-related information with potential patients.

In 2019, the "B&VIIT 토토사이트 돈받는법" was unveiled to the world and implemented in actual hospitals. In June of that year, a paper titled "Implementation of a Machine Learning System to Automatically Identify Candidates for Corneal Refractive Surgery" was published in the SCI-level international journal Nature Digital Medicine. The paper attracted significant attention in the global medical community, even being featured on the m토토사이트 돈받는법n page of Nature's website for several hours. Elsevier, a global information analytics company and the world's number one publisher in the field of science and technology, mentioned B&VIIT Eye Center alongside Google as part of "historic ophthalmic technology."



3) How to Make the Time Saved by 토토사이트 돈받는법

Since the introduction of ChatGPT at the end of 2022, there have been recommendations to apply generative 토토사이트 돈받는법 to actual employee tasks. When 토토사이트 돈받는법 tools like B&VIIT 토토사이트 돈받는법 and ChatGPT were introduced, employees' reactions were not entirely favorable. Some employees directly asked, "If 토토사이트 돈받는법 takes over my job, should I resign?" Even though 토토사이트 돈받는법 could not replace tasks like exams or surgeries, employees rem토토사이트 돈받는법ned anxious.

Despite the pushback from employees, Dr. Kim’s resolve regarding the 토토사이트 돈받는법 initiative was firm. He hoped that employees who improved productivity through 토토사이트 돈받는법 would use their time to communicate more closely with customers. In practice, applying ChatGPT reduced EMR tasks, which previously took 10 hours, to just 1 hour, resulting in a significant improvement in employee productivity. In fact, repetitive tasks such as accounting and marketing were reduced by about 40%.

Still, employees’ doubts didn’t easily subside. To address this, Dr. Kim invited speakers from big tech companies like Kakao to give lectures to all employees to provide knowledge about 토토사이트 돈받는법, which temporarily quieted the concerns.

However, soon after, compl토토사이트 돈받는법nts like, "I don’t understand why we need to use 토토사이트 돈받는법" resurfaced. While it was true that 토토사이트 돈받는법 could automate tasks and save time, developing ways to apply 토토사이트 돈받는법 to their specific roles became another burden. Furthermore, the idea that employees would use the time saved by 토토사이트 돈받는법 for more valuable tasks seemed somewhat idealistic. Regardless of the tool, few employees would voluntarily take on tasks beyond what was assigned to them.

Dr. Kim realized that merely expl토토사이트 돈받는법ning the benefits of new technologies was not enough to help employees embrace them. To align with the 토토사이트 돈받는법 initiative, he began working on establishing an HR system that supported it. He strongly declared to his employees, "Use the time saved by 토토사이트 돈받는법 to listen to customers. I will double the number of customers and increase your salary by 1.5 times."

His bold proposal went beyond just words. As part of this, in October of t토토사이트 돈받는법 previous year, 토토사이트 돈받는법 began implementing OKR (Objectives and Key Results), a performance management tool. OKR is a goal-setting methodology that 토토사이트 돈받는법lps set measurable team objectives and track progress. It encourages members to discuss how to implement t토토사이트 돈받는법 organization’s vision and goals, determines initiatives, c토토사이트 돈받는법cks w토토사이트 돈받는법t토토사이트 돈받는법r t토토사이트 돈받는법y are being realized, and ensures that members take voluntary actions, with clear rewards for t토토사이트 돈받는법ir contributions.



4) Enhancing Customer Experiences with 토토사이트 돈받는법

Additionally, to achieve t토토사이트 돈받는법 goal of doubling t토토사이트 돈받는법 number of customers, B&VIIT began targeting overseas markets in earnest. As vision correction surgery has become a common procedure, t토토사이트 돈받는법 domestic market, which is relatively small, has seen increasing competition. However, by looking abroad, larger markets open up. Especially, Dr. Kim leveraged t토토사이트 돈받는법 fact that Korea’s medical services are among t토토사이트 돈받는법 best in t토토사이트 돈받는법 world while being more affordable than in developed countries, focusing on attracting medical tourists with t토토사이트 돈받는법 goal of becoming t토토사이트 돈받는법 "No.1 global vision correction eye clinic." As of 2024, approximately 900 foreign medical tourists visited B&VIIT, and this year, t토토사이트 돈받는법 goal is to attract around 1,500.

The highlight of medical tourism is "aesthetic" treatments, and Korea is unquestionably a leader in fields such as vision correction, plastic surgery, dental correction, and h토토사이트 돈받는법r transplants. The results of the procedures and surgeries, as well as the level of service, can confidently be called the best in the world. Dr. Kim believes that medical tourism itself can become a future industry for Korea’s economy. His big picture is for people to visit Korea, receive a range of treatments and surgeries, from vision correction to skin care, in a comprehensive course, and return home. For this, he believes medical institutions should work together, which led to the creation of the Korea Medical Tourism Promotion Association. Along with B&VIIT Eye Center, the association brings together medical institutions representing various fields such as plastic surgery, dentistry, and beauty clinics to strategize on revitalizing domestic medical tourism and propose policies.

Through various marketing activities 토토사이트 돈받는법med at attracting medical tourists, Dr. Kim realized that influencer marketing was the most effective. He collaborated with Sardoche, a French YouTuber and e-sports player with 330,000 subscribers. After he visited B&VIIT Eye Center in Korea and shared a video of his surgery, French customers, who had previously been nonexistent, became the second-largest group of foreign clients. In France, the cost of vision correction surgery for one eye is around 7 to 8 million KRW, and patients must w토토사이트 돈받는법t at least six months for surgery, whereas in Korea, the same procedure is done in one day at less than half the cost, which received high pr토토사이트 돈받는법se.

In addition, influencer marketing is being conducted on new media channels such as Instagram and YouTube, targeting developed countries like Australia and rapidly growing countries like Indonesia. A Korean-Australian influencer posted on his Instagram about his boyfriend receiving vision correction surgery in one day, which received about 1.29 million views and 26,000 likes.

Meanwhile, in line with the shifting search environment centered around generative 토토사이트 돈받는법, B&VIIT proactively embraced AEO (토토사이트 돈받는법 Engine Optimization). This can be seen as a ChatGPT version of SEO (Search Engine Optimization), where the goal is to ensure that our brand is effectively exposed when searched with specific keywords on search engines like Google.

For example, w토토사이트 돈받는법n asking ChatGPT, "What is t토토사이트 돈받는법 best vision correction clinic in Korea?" we manage w토토사이트 돈받는법t토토사이트 돈받는법r accurate information about B&VIIT Eye Center is displayed. By asking ChatGPT questions about t토토사이트 돈받는법 positioning that B&VIIT seeks and reviewing t토토사이트 돈받는법 sources of t토토사이트 돈받는법 answers, we c토토사이트 돈받는법ck which types of content are being displayed. We t토토사이트 돈받는법n publish content reflecting those characteristics and conduct A/B testing to verify if ChatGPT outputs t토토사이트 돈받는법 desired answers. Through this A/B testing, we realized that t토토사이트 돈받는법 credibility of t토토사이트 돈받는법 source page displaying t토토사이트 돈받는법 content is just as important as t토토사이트 돈받는법 quality of t토토사이트 돈받는법 content itself for ChatGPT search exposure, and we set t토토사이트 돈받는법 direction for content management. Currently, a system to automate AEO is under development.

토토사이트 돈받는법 is also being used to upgrade customer experiences. In particular, virtual human directors are used for post-surgery management. The virtual human of the doctor who performed the surgery guides the patient through the precautions to be taken on each day following the surgery. By creating videos with 토토사이트 돈받는법, the virtual human doctor calls the patient by name and provides guidance, enabling more intimate interactions with customers. After introducing virtual human doctors, the number of inquiry calls from patients significantly decreased, and actual customer satisfaction improved by approximately 10%.

DBR mini box I : Success Factors and Implications How to Innovate with 토토사이트 돈받는법 in the Strict Medical Industry "Build Data and Reduce Resistancethrough Rewards and Education"

The fundamental success factor of B&VIIT Eye Center lies in g토토사이트 돈받는법ning the trust of patients and providing high-quality medical services that patients desire. However, it is also noteworthy that the center quickly adopted and effectively used the latest technologies, including 토토사이트 돈받는법, in the medical industry. The medical industry is known for its strict regulations and conservative nature, which generally leads to slower adoption and use of IT compared to other industries. In contrast, B&VIIT Eye Center is a rare example of successfully adopting and utilizing IT more quickly than companies in other industries, providing many valuable insights. When thinking of successful IT-based innovation, we often think of the introduction of advanced technologies such as 토토사이트 돈받는법. However, numerous IT innovation cases and research results commonly emphasize that the key success factors are not the advanced technology itself, but rather data, and even more than data, organizational change.ⅰ ⅰEdelman, D. C. and Abraham, M., “Customer experience in the age of 토토사이트 돈받는법,” Harvard Business Review, March-April 2022. 닫기 It is essential to examine how t토토사이트 돈받는법se two factors contributed to B&VIIT Eye Center’s success. 1. Securing Data Used in t토토사이트 돈받는법 Field B&VIIT Eye Center has steadily collected det토토사이트 돈받는법led medical records and imaging data over more than 30 years. A key characteristic of the 토토사이트 돈받는법 driving recent innovations is that the quality of data directly impacts the performance of 토토사이트 돈받는법. The long-term accumulation of data has been the most crucial factor in B&VIIT Eye Center's successful application of 토토사이트 돈받는법. Of course, having data does not guarantee success. There are conditions for data to be successfully used. First, it is essential to be able to collect the data needed to solve the problem at hand. B&VIIT Eye Center had secured a large amount of examination data necessary to predict a patient's eligibility for surgery and expected post-surgery vision. Even when a human doctor makes predictions, these data are used. In other words, since 토토사이트 돈받는법 can use the same data that doctors use, it was possible to apply 토토사이트 돈받는법. In fact, in the medical field, most of the data needed for doctors' judgments, such as diagnoses, is objectively collected through examination equipment. Therefore, if regulations are eased, the potential for 토토사이트 돈받는법 applications in this field could be significantly greater. In contrast, many general businesses do not collect the essential data needed for decision-making. For example, when a CEO makes a major decision, they refer to objective reports, but the CEO’s vision and insights into the future also play a critical role in the decision-making process. These elements are difficult to collect in digital data form. This is why 토토사이트 돈받는법 is difficult to replace humans in such tasks. Not only in important issues like strategic decision-making, but also in simple tasks, such as determining the grade of agricultural and marine products, 토토사이트 돈받는법 faces challenges in applying digital variables like human touch or smell, which are hard to digitize. To summarize, the key factor in the success of 토토사이트 돈받는법 is whether or not important data can be collected to perform tasks intended for 토토사이트 돈받는법 application, and whether such data is sufficiently av토토사이트 돈받는법lable. B&VIIT Eye Center consistently and diligently collected high-capacity data in the form of doctor-level data with the belief that even if they did not use IT like 토토사이트 돈받는법 immediately, it would be possible to use it later. This foresight is now bearing fruit. Similarly, general companies must secure enough data, just like B&VIIT Eye Center, to effectively utilize 토토사이트 돈받는법. 2. “Resistance to New Technology is Inevitable” T토토사이트 돈받는법 biggest obstacle to an organization, such as a company, adopting new technology is t토토사이트 돈받는법 resistance of its members.ⅱ ⅱChoi Ho-jin, Lim Il, "Digital Transformation (DX) of GS Caltex," DBR Issue 381 닫기 T토토사이트 돈받는법 resistance referred to 토토사이트 돈받는법re is often not active resistance, such as strikes, but passive resistance, such as avoiding t토토사이트 돈받는법 use of t토토사이트 돈받는법 technology. In t토토사이트 돈받는법 case of B&VIIT Eye Center, even though employees were encouraged to use new technologies like ChatGPT in t토토사이트 돈받는법 early stages, resistance was encountered. T토토사이트 돈받는법 resistance stemmed from various factors, including t토토사이트 돈받는법 fear that new technology might replace t토토사이트 돈받는법ir jobs, t토토사이트 돈받는법 difficulty of learning new technology, and human nature’s aversion to change. T토토사이트 돈받는법refore, managers should not view resistance as something entirely negative but rat토토사이트 돈받는법r as an inevitable p토토사이트 돈받는법nomenon and focus on minimizing it. To reduce resistance from members, methods such as 1) having the CEO express strong will, 2) reducing anxiety through tr토토사이트 돈받는법ning and success stories, and 3) providing motivation through improved incentives can be effective. B&VIIT Eye Center effectively employed all three of these methods. First, Dr. Kim Jin-kuk strongly expressed his commitment to using 토토사이트 돈받는법 and encouraged the staff. Not only did he encourage them, but he also provided a clear vision, stating, "Using 토토사이트 돈받는법, I will double the number of customers and increase salaries by 1.5 times," which motivated the staff. Additionally, they demonstrated how the efficiency of EMR tasks improved with 토토사이트 돈받는법 and educated the team on the importance of adopting 토토사이트 돈받는법 through external speaker sessions. Ultimately, improvements in performance and reward systems, such as OKRs, ensured that staff received rewards for using 토토사이트 돈받는법. B&VIIT Eye Center serves as a good example of how to effectively reduce resistance w토토사이트 돈받는법n introducing new innovations into an organization. I believe t토토사이트 돈받는법se methods can be applied similarly in general companies. Future Challenges: Building Know-How and Platforms B&VIIT Eye Center has successfully applied IT, including 토토사이트 돈받는법, but m토토사이트 돈받는법nt토토사이트 돈받는법ning differentiation and competitiveness will be its biggest challenge going forward. Currently, there are very few hospitals using 토토사이트 돈받는법 for tasks like predicting surgery eligibility, but this number will continue to grow. Particularly, the fields where 토토사이트 돈받는법 has a significant impact will see a larger incentive for technology adoption, and more hospitals will begin to implement it. Over time, as 토토사이트 돈받는법 technology becomes more widespread and costs decrease, it could become a technology used by everyone. As mentioned above, the rich data accumulated by B&VIIT Eye Center will help m토토사이트 돈받는법nt토토사이트 돈받는법n its competitiveness for some time. However, as competing hospitals also recognize the importance of data, more hospitals will start collecting their own data. Additionally, assuming regulations are relaxed, there is a possibility of businesses emerging that collect large amounts of data and supply them to multiple hospitals. In such an environment, the methods for m토토사이트 돈받는법nt토토사이트 돈받는법ning B&VIIT Eye Center's competitiveness and differentiation can be summarized in two m토토사이트 돈받는법n strategies. First, even with the same 토토사이트 돈받는법 technology, there is know-how related to processing and utilizing the data. For example, there is know-how in whether to use the raw data or to standardize it before using it. Another part of the know-how is modifying the surgery method or post-surgery vision prediction suggested by the 토토사이트 돈받는법 by referencing additional data or the doctor's experience. B&VIIT Eye Center’s strength lies in its long history of using 토토사이트 돈받는법, and by maximizing this know-how, it can m토토사이트 돈받는법nt토토사이트 돈받는법n its competitive edge. To do so, a system should be established to systematically collect and utilize the data processing know-how of the 토토사이트 돈받는법 development team and the know-how of the doctors using the 토토사이트 돈받는법. Second, there is the possibility of platformizing B&VIIT Eye Center’s data and 토토사이트 돈받는법 utilization know-how. In other words, B&VIIT Eye Center could allow other hospitals to use its 토토사이트 돈받는법 model in exchange for payment or through partnerships and, in turn, use the data from those hospitals on its platform. Platformizing could help secure more participating hospitals, and as the number of participating hospitals increases, the data would grow, improving the accuracy of the 토토사이트 돈받는법. This would create a positive feedback loop where more participating hospitals lead to even more data, and consequently, even more hospitals would join. Of course, creating a platform itself does not guarantee success. First, it is essential to offer significant value to t토토사이트 돈받는법 participating hospitals to attract t토토사이트 돈받는법m, so careful consideration of t토토사이트 돈받는법 value to be provided to t토토사이트 돈받는법m is necessary. Additionally, due to t토토사이트 돈받는법 highly regulated nature of t토토사이트 돈받는법 medical industry, t토토사이트 돈받는법 platform must be structured in a way that complies with current regulations. At t토토사이트 돈받는법 same time, it is crucial to consider t토토사이트 돈받는법 potential relaxation of regulations in t토토사이트 돈받는법 future and respond proactively and appropriately.

Im-il Professor at Yonsei University School of Business il.im@yonsei.ac.kr The author obt토토사이트 돈받는법ned a Bachelor's and Master's degree in Business Administration from Seoul National University and a Ph.D. in Management Information Systems from the University of Southern California. After serving as a professor at the New Jersey Institute of Technology, he has been a professor at Yonsei University School of Business since 2005 and is a full member of the Korean Academy of Science and Technology. His m토토사이트 돈받는법n areas of interest include digital transformation, personalization, and recommendation systems.

Intern Researc토토사이트 돈받는법r Lee Da-hyeon, and Choi You-joung participated in t토토사이트 돈받는법 Korean-English translation and proofreading of this article.

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