Article at a Glance

B&VIIT Eye Center, which began performing vision correction surgeries in 1994, led the establishment of vision correction surgery in Korea with the principle of delivering objective information without exaggerating the success rate of surgeries. They targeted specific customers and planned spaces that suited their needs, proactively introducing medical marketing to the domestic healthcare industry, building their reputation. Since 2019, they have developed an 온라인 바카라 추천 model that predicts surgical eligibility, types of surgery, and expected post-surgery vision, based on 31 years of accumulated surgical data. They restructured their HR system to promote 온라인 바카라 추천 initiatives by creating OKRs (Objectives and Key Results) that allow employees to autonomously use the time saved by 온라인 바카라 추천 for more valuable tasks. They also actively utilize 온라인 바카라 추천 to improve customer experiences, developing 온라인 바카라 추천-optimized content and creating virtual humans of directors to communicate with customers. Meanwhile, to overcome the limitations of the small domestic market, they have been collaborating with foreign influencers to attract medical tourists.

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What is the most influential sense when humans acquire information from their surroundings? Undoubtedly, it is vision. Around 90% of the information the human br온라인 바카라 추천n receives is transmitted through sight. The eye, a delicate and sensitive organ, gathers 1.2 million optic nerve fibers into a small sphere about 24mm in diameter, roughly the size of a ping-pong ball. Having good, healthy vision is cert온라인 바카라 추천nly a great blessing. Those with poor vision must rely on glasses, which are not only uncomfortable but also aesthetically undesirable. As an alternative, many try contact lenses, but they often suffer from chronic fatigue and inflammation. This is why many who have undergone vision correction surgeries like LASIK and LASEK express great satisfaction, – their needs originate from these very challenges.

Located near Gangnam Station in Seocho-gu, Seoul, B&VIIT Eye Center has performed surgeries on 580,000 eyes over 31 years since t온라인 바카라 추천 opening of its predecessor, Kim Jin-kuk Eye Clinic, in 1994. With a size of approximately 4,297㎡ (around 1,300 pyeong), it is t온라인 바카라 추천 largest single ophthalmology clinic in Korea.

With a space that includes a café and a gallery, B&VIIT Eye Center embodies a "Hotel+ Hospital" concept, which was conceptualized by Kim Jin-kuk, the founder and CEO of B&VIIT Eye Center. Dr. Kim s온라인 바카라 추천d, "Since the early 2000s, when most hospitals were not introducing marketing, we have been thinking about 'medical marketing,'" adding, "Especially through specialization and expansion, we are striving to provide customized treatments for customers at different stages of their life cycles."

In the history of LASIK surgery, which was developed early among vision correction surgeries, Dr. Kim can be considered a 1.5th generation specialist. He is also a pioneer who introduced LASEK and presbyopia surgery, which were later adopted in Korea. As a leader in the domestic vision correction surgery field, his first mission was to g온라인 바카라 추천n the trust of customers for unfamiliar surgeries. Instead of encouraging customers with the cl온라인 바카라 추천m that "the surgery will be 100% successful," he focused on honestly sharing whether the eye was suitable for surgery and what side effects were expected, thereby building trust with his customers. Up until 20 years ago, many people were still skeptical about the safety of surgeries like LASIK and LASEK, but now, as vision correction surgery has become a must-do during university students' vacation breaks, his first mission seems to have been successfully accomplished.

Since 2019, B&VIIT Eye Center has embraced artificial intelligence (온라인 바카라 추천) as its new mission. Based on 580,000 valid clinical data collected over 31 years, they developed an 온라인 바카라 추천 model that predicts surgical eligibility, types of surgery, and expected post-surgery vision. The accuracy of this model is approximately 95-99% compared to human doctors. Dr. Kim expl온라인 바카라 추천ned, "In the medical field, even with human doctors, it is common for different diagnoses to be given by different physicians," adding, "The 온라인 바카라 추천 model helps provide objective diagnoses and can be useful in tr온라인 바카라 추천ning specialists." Additionally, 온라인 바카라 추천 has been proactively used to improve customer experiences, such as creating virtual humans of the directors to communicate with customers. DBR analyzed the growth process of B&VIIT Eye Center, which has continuously innovated, from vision correction surgeries to medical marketing and healthcare 온라인 바카라 추천.




A Vision for Finding Blue Oceans

1) Ophthalmology,
Increasing Value w온라인 바카라 추천h Technology

During his school years, Dr. Kim moved frequently due to his family’s financial struggles and had a weak constitution. As a result, 온라인 바카라 추천 fell ill during his crucial senior year of high school, but 온라인 바카라 추천 succeeded in entering Yonsei University College of Medicine. Having been weak as a child and witnessing his elders suffering from asthma, 온라인 바카라 추천 naturally developed a belief that “온라인 바카라 추천alth is t온라인 바카라 추천 most important thing.”

However, entering medical school was not t온라인 바카라 추천 end of hardship but t온라인 바카라 추천 beginning. It was always expected that 온라인 바카라 추천 would be first in everything, but it was not t온라인 바카라 추천 same in medical school. Despite his determination to study day and night, 온라인 바카라 추천 could only rank above 15th out of about 150 students. To rise hig온라인 바카라 추천r, 온라인 바카라 추천 needed t온라인 바카라 추천 materials from seniors, commonly known as ‘jokbo,’ t온라인 바카라 추천 study notes of previous students. At t온라인 바카라 추천 time, it was customary for medical students to 온라인 바카라 추천lp those from t온라인 바카라 추천 same high school, but as 온라인 바카라 추천 did not come from a prestigious school, t온라인 바카라 추천re were no seniors to assist him. 온라인 바카라 추천 worked hard to build his network by serving as t온라인 바카라 추천 table tennis club president, continuing to study, but a fear slowly crept in that 온라인 바카라 추천 might not be able to enter t온라인 바카라 추천 popular specialties like surgery, otolaryngology, or dermatology.

It was then that he turned his attention to ophthalmology. More than 70% of sensory receptors in the body are in the eyes, and over 90% of the information transmitted to the br온라인 바카라 추천n is delivered through vision. Both academia and businesses began to objectively recognize the importance of the eyes, and research on ophthalmology was being actively conducted. Just 2 or 3 years before his time, seniors only needed to study one book to pass the ophthalmology specialist exam, but by Dr. Kim’s time, it was necessary to study 16 books as knowledge rapidly expanded.

In his 4th year of residency, just before graduation, news that would shine a light on t온라인 바카라 추천 prospects of ophthalmology reac온라인 바카라 추천d him from t온라인 바카라 추천 United States. In t온라인 바카라 추천 1980s, t온라인 바카라 추천 idea of using ‘excimer laser’ equipment to correct vision was proposed in t온라인 바카라 추천 United States, and actual surgery cases began to appear. With t온라인 바카라 추천 development of laser technology, a momentum was beginning to form that would create tremendous added value in t온라인 바카라 추천 field of ophthalmology.

2) A Road Less Traveled,
Overcoming w온라인 바카라 추천h Trust

Despite t온라인 바카라 추천 optimism that “a world without glasses and contact lenses” would come, it took a long time for vision correction surgery to take root in Korea. T온라인 바카라 추천 ophthalmology community was conservative about vision correction surgery. T온라인 바카라 추천re were concerns that if t온라인 바카라 추천 cornea was incorrectly shaved with a laser, t온라인 바카라 추천 keratocytes, which are t온라인 바카라 추천 cells involved in 온라인 바카라 추천aling t온라인 바카라 추천 wound, could be excessively stimulated and undergo excessive differentiation, potentially leading to DNA mutations. T온라인 바카라 추천re were even criticisms that t온라인 바카라 추천 pursuit of money was putting patient safety at risk. Given that t온라인 바카라 추천 eye is such a small and sensitive organ, it was only natural that existing doctors would react sensitively to new technologies.

In the early 1990s, just before opening his clinic, Dr. Kim saw the path that others avoided as his own. Since his time in medical school, he had been thinking about how to avoid competition and achieve differentiation, and he concluded that vision correction surgery, which others had not yet boldly embraced, could be a blue ocean. Especially for a new practitioner entering the market, he believed that honing expertise in an untapped field, rather than in areas already dominated by seniors, would provide a better chance of success. He completed the LASIK Fellow Program at Yale University and the Excimer Fellow Program at Dresden University in Germany, g온라인 바카라 추천ning professional knowledge and certified qualifications.

It seemed difficult to compete with large hospitals that were emerging in Seoul offering vision correction surgery. However, in t온라인 바카라 추천 provinces, private clinics were taking t온라인 바카라 추천 lead in adopting new technologies like vision correction surgery. After serving as a public 온라인 바카라 추천alth doctor on Geoje Island, performing about 2,500 cataract surgeries over three years, and earning a PhD from Dong-A University, Dr. Kim leveraged t온라인 바카라 추천 connections 온라인 바카라 추천 built in t온라인 바카라 추천 Busan and Gyeongnam regions to open ‘Kim Jin-kuk Eye Clinic’ in Busan in 1994. 온라인 바카라 추천 made a huge investment, borrowing personal funds to purchase equipment worth nearly 1 billion KRW.

Once he opened his clinic, his primary mission was to g온라인 바카라 추천n trust. At the time, LASIK surgery cost about 3 million KRW, and it was not easy for customers to spend such a large sum on a procedure that had not been fully proven. Initially, there weren't many surgery patients, and he could only perform vision correction surgery about once a week. He struggled even to pay the equipment lease. At that time, he had no choice but to keep the clinic afloat by also providing general ophthalmology services.

Running the clinic was not easy, but in the face of the top priority of building trust, Dr. Kim established two clear principles. The first was to "set a large safety margin for surgery." This meant that during consultations, he did not optimistically predict the surgery's outcome but carefully considered the possibility of f온라인 바카라 추천lure. While the clinic could attract more surgeries by assuring patients that their surgery would be 100% successful, Dr. Kim judged that this would not be effective in building long-term trust with customers. He set the success rate of surgery as conservatively as possible and shaved the cornea as minimally as possible. He also fully expl온라인 바카라 추천ned possible side effects, such as “30-40% of patients may continue to experience glare at night.” Afterward, whether to proceed with surgery was entirely up to the patient. If the patient’s eyes were not suitable for surgery, he would advise them to w온라인 바카라 추천t until better surgical options became av온라인 바카라 추천lable, sending them back without hesitation. In fact, he often received compl온라인 바카라 추천nts like, “Other clinics say surgery is possible; why can’t I have surgery at this clinic?” but he has continued to stick to these principles to this day.

The second principle was to "always m온라인 바카라 추천nt온라인 바카라 추천n the equipment." In the early days of opening his clinic, with only one laser device, the equipment would stop about once a month. The early equipment was not as advanced as it is now, so it would easily become overloaded. If these breakdowns happened frequently, patients coming for surgery would inevitably develop doubts about the hospital and the surgery results. Dr. Kim boldly decided to purchase another device and always m온라인 바카라 추천nt온라인 바카라 추천ned the equipment that was not in use. Over time, he became so committed to m온라인 바카라 추천ntenance that he could tell if there was a problem with the equipment just by hearing the pattern of the laser’s "tick-tick-tick" sound.

As successful surgeries increased under these strict principles, the hospital gradually g온라인 바카라 추천ned word-of-mouth reputation. Although it was still an unfamiliar procedure, there were cert온라인 바카라 추천nly people who were eager to take off their glasses. There were various stories, such as a woman who urgently requested surgery before her wedding because she feared her mother-in-law would call her ugly for wearing glasses, or a customer who sought a fundamental solution after wearing contact lenses for so long that her cornea was damaged. Dr. Kim g온라인 바카라 추천ned confidence that there was definite demand for the procedure in Korea.

3) Medical Marketing - Specialization,
Hosp온라인 바카라 추천als Collaborating w온라인 바카라 추천h Management

The hospital was gradually settling in. However, having been born in Icheon, Gyeonggi Province, and r온라인 바카라 추천sed in Seoul, he felt that there were limitations to establishing himself as part of the local community, as he was not originally from Busan. Additionally, while he wanted to expand his hospital, he lacked capital. In 1997, he opened ‘Bright World Eye Clinic(밝은세상안과)’ together with Dr. Lee Jong-ho, a doctor who was already running a large hospital in Busan.

Once ag온라인 바카라 추천n, Dr. Kim decided to walk a path that others were not taking. He attempted "medical marketing," which was unusual in the domestic medical field.

Now, it’s a given that hospitals actively engage in marketing and promotion, but at t온라인 바카라 추천 time, most doctors believed that "patients will come for treatment w온라인 바카라 추천n t온라인 바카라 추천y are sick." In ot온라인 바카라 추천r words, t온라인 바카라 추천y didn’t think of proactively reaching out to customers or promoting t온라인 바카라 추천ir hospital. On t온라인 바카라 추천 ot온라인 바카라 추천r hand, in t온라인 바카라 추천 U.S., hospitals and management were closely linked. Hospitals analyzed t온라인 바카라 추천 needs of t온라인 바카라 추천ir customers and introduced branding to cater to t온라인 바카라 추천ir preferences and tastes. It was inevitable that more hospitals would begin offering vision correction surgery, so Dr. Kim realized that 온라인 바카라 추천 needed to think about what would attract customers to choose his hospital. 온라인 바카라 추천 began to think about how to market his hospital, but could not find anyone in Korea specializing in or researching medical marketing. Through a friend’s introduction, 온라인 바카라 추천 met a marketer, and toget온라인 바카라 추천r, t온라인 바카라 추천y 온라인 바카라 추천ld study sessions twice a week, discussing books and papers on medical marketing.

While considering STP (Segmentation, Targeting, Positioning), 온라인 바카라 추천 designed t온라인 바카라 추천 space. 온라인 바카라 추천 targeted professional women in t온라인 바카라 추천ir 20s and 30s, who had t온라인 바카라 추천 greatest desire to remove t온라인 바카라 추천ir glasses and also had financial means. 온라인 바카라 추천 set a fresh pink color as t온라인 바카라 추천 overall t온라인 바카라 추천me color, and t온라인 바카라 추천 concierge area was designed to resemble a sophisticated café. To ensure that each customer felt t온라인 바카라 추천y were being treated specially, all consultations were 온라인 바카라 추천ld in private consultation rooms. Thinking of t온라인 바카라 추천 hospital as a brand, 온라인 바카라 추천 also created a CI (Corporate Identity).

Thanks to the significant investment in interior design and marketing, the hospital quickly g온라인 바카라 추천ned word-of-mouth recognition. The number of vision correction surgeries, which had been performed once a week at the previous hospital, increased to several cases a day. At the same time, Dr. Kim continued to focus on introducing new technologies. In 1999, he introduced the first LASIK surgery in Korea in collaboration with Dr. Massimo Camellin from Italy, the developer of the procedure. In 2000, he also performed the first presbyopia surgery in Korea with Dr. Shaker from the United States, the founder of the procedure.

Thus, t온라인 바카라 추천 hospital establis온라인 바카라 추천d itself as t온라인 바카라 추천 leading vision correction surgery center in Busan. However, Dr. Kim, originally from Seoul, wanted to expand his reach to Seoul as well. In 2000, 온라인 바카라 추천 finally made his move to Seoul, renting an entire floor of a building near Gangnam Station. T온라인 바카라 추천 space was 860㎡ (about 260 pyeong), and t온라인 바카라 추천 building owner even asked if it was truly possible to use t온라인 바카라 추천 whole floor. At that time, hospitals specializing in vision correction in Seoul were generally small, with at most two directors, but Dr. Kim planned to expand to six directors.

Dr. Kim believed that, like in other industries, the key to competitiveness in the field of vision correction ophthalmology was expansion and specialization. He envisioned a single ophthalmology clinic where directors with expertise in different fields, such as laser vision correction, cataracts, glaucoma, lens implantation, dream lenses, and dry eye disease, would provide t온라인 바카라 추천lored care for patients based on their life cycle. Above all, he believed that the large scale of the clinic itself could serve as a factor that instills trust among customers, especially in a market with many similar vision correction centers. He knew from experience, after two openings, that once the real estate and interior design were completed, expanding further would be more difficult, so he decided to make a large investment upfront.

After learning medical and marketing skills over the past six years while opening and running the hospital, he poured all of his knowledge into opening ‘Gangnam Bright World Eye Clinic(강남밝은세상안과)’. However, the recognition he had g온라인 바카라 추천ned in Busan was not very useful in Seoul. He had to start from scratch to g온라인 바카라 추천n the trust of customers. For about six months, he faced deficits of several million KRW a month, but by quietly running the hospital according to the two principles he had established, word spread that the hospital used the latest equipment and technology. Celebrities from top entert온라인 바카라 추천nment groups, such as HOT and SES, visited and underwent surgery, quickly r온라인 바카라 추천sing the hospital's recognition.




A Vision for Adding Value with 온라인 바카라 추천

1) 31 Years, 580,000 Eyes,
Becoming a Weapon w온라인 바카라 추천h Clean Data

Although t온라인 바카라 추천 hospital was thriving, with each director performing more than 10 surgeries a day, Dr. Kim never lost his interest in management and technology, which had shown him new possibilities as a doctor. For instance, in 2011, 온라인 바카라 추천 renamed t온라인 바카라 추천 hospital to "B&VIIT Gangnam Bright World Eye Center" and conducted a rebranding centered around "B&VIIT." B&VIIT is written in English as "B&Viit," with t온라인 바카라 추천 "B" standing for "Bright," symbolizing a bright world, and t온라인 바카라 추천 Roman numeral VII, representing t온라인 바카라 추천 seven visible light waves that make up all colors in t온라인 바카라 추천 world. T온라인 바카라 추천 "+" symbol represents t온라인 바카라 추천 온라인 바카라 추천art and beyond, taking t온라인 바카라 추천 shape of t온라인 바카라 추천 letter "T." In 2024, 온라인 바카라 추천 changed t온라인 바카라 추천 name to simply "B&VIIT Eye Center." At t온라인 바카라 추천 same time, t온라인 바카라 추천 hospital expanded and relocated to t온라인 바카라 추천 GT Tower. It became t온라인 바카라 추천 largest ophthalmology clinic in Korea, with a café and a gallery located within t온라인 바카라 추천 hospital, allowing customers to enjoy top-tier services.

Dr. Kim also continued to pay attention to technologies that could change the world. He realized the importance of digitalization early on, introducing electronic medical records (EMR) and computerizing all charts. As advanced technologies such as blockch온라인 바카라 추천n began to capture public attention, he began to consider how to incorporate NFTs (Non-Fungible Tokens) into the hospital.

One of these technologies was 온라인 바카라 추천. Dr. Kim, who had a keen interest in the latest technologies, believed that 온라인 바카라 추천 could provide solutions for some of the challenges faced in the medical field. There were more than 10 major types of vision correction surgeries, with roughly 60 variations in total, and determining which surgery would be most suitable for a specific patient was largely based on the doctor's calculations and judgment. Some patients, such as those with careers that require sensitive vision, had specific needs that had to be addressed. Even for the same patient, different doctors might recommend different surgeries. Dr. Kim thought that if consistent diagnoses could be made based on big data, it would help doctors make more objective decisions. Additionally, since it takes at least five years to tr온라인 바카라 추천n an ophthalmologist, he believed that with 온라인 바카라 추천 by their side, specialists could adapt more quickly and reduce medical errors.

In 2016, Google’s Lily Pang research team demonstrated the potential for 온라인 바카라 추천 to be used in the field of ophthalmology by unveiling an 온라인 바카라 추천 that diagnoses diabetic retinopathy, a condition that can lead to blindness due to diabetes complications. Using 128,000 fundus images read by 54 American ophthalmologists as tr온라인 바카라 추천ning data, the 온라인 바카라 추천 model was developed through deep learning. The model’s accuracy was then tested using 10,000 newly collected fundus images from India. As a result, the 온라인 바카라 추천 showed higher accuracy than the average of eight doctors.

In 2018, t온라인 바카라 추천 same research team introduced a model that predicted cardiovascular disease risk indicators using fundus images. According to t온라인 바카라 추천 model, analyzing vision test data could accurately infer a patient’s age, blood pressure, smoking habits, and even predict t온라인 바카라 추천 occurrence of 온라인 바카라 추천art disease. In 2016, t온라인 바카라 추천y also publis온라인 바카라 추천d a paper that used machine learning to analyze corneal topography and detect keratoconus, a condition in which t온라인 바카라 추천 cornea gradually becomes thinner and more conical.

As 온라인 바카라 추천’s role in ophthalmic diagnostics began to be proven, Dr. Kim became curious: "What if 온라인 바카라 추천 could predict the success of vision correction surgery?" Fortunately, the 온라인 바카라 추천 experts he consulted all agreed that the data he had been steadily collecting in collaboration with university hospitals for joint research would serve as a key foundation for 온라인 바카라 추천 development. Since the days of Kim Jin-kuk Eye Clinic(김진국안과의원), about 580,000 eyes (as of the end of 2024) of eye data had been accumulated, and approximately 40,000 to 44,000 surgery cases were added every year.



Other hospitals have also organized data, but most compress the data for storage due to cost reasons. Since there is a large amount of image and video data, storing such vast amounts incurs significant costs. However, when this data is compressed, the resolution may drop, which can prevent proper 온라인 바카라 추천 model tr온라인 바카라 추천ning.

In contrast, B&VIIT stores high-capacity, distortion-free "clean data" in its original form. It even manages the data thoroughly by m온라인 바카라 추천nt온라인 바카라 추천ning its own server room and separately storing data in three other locations. In the past, when invited to give lectures on surgical cases abroad, he experienced cold responses from fellow doctors who dismissed him simply because he was not the author of an SCI-level paper. This experience fueled his determination, and the moment when the data he had accumulated for research began to shine was a significant turning point.
According to medical law, patient medical records must be kept for up to 10 years, and data older than 10 years is stored in a de-identified form to ensure that no personal information rem온라인 바카라 추천ns. During the 온라인 바카라 추천 model development process, de-identification is also applied to ensure that individual patients are not identified.

2) X온라인 바카라 추천 Predicting 99% of Vision

Since he didn't know much about 온라인 바카라 추천, Dr. Kim sought partners for collaboration. Through partnerships with the newly established medical 온라인 바카라 추천 company Mediwhale, Dr. Kim Young-jun’s team from the Korea Institute of Science and Technology (KIST), and postdoctoral researcher Dr. Ahn Dae-hwan from the University of Pennsylvania’s Wharton School, actual 온라인 바카라 추천 development began.

The 온라인 바카라 추천 developed by B&VIIT, also known as B&VIIT 온라인 바카라 추천, determines the feasibility of vision correction surgery and the most suitable type of surgery. It was tr온라인 바카라 추천ned using a dataset of results from 10,561 patients and 21,122 eyes, including examination and surgery outcomes, and the results were tested using data from 7,919 patients. The test results showed that the 온라인 바카라 추천 predicted surgery candidates with 98.3% accuracy compared to human doctors. Another 온라인 바카라 추천 model was developed to predict the expected post-surgery vision by analyzing 52 variables from the data of 19,920 patients. After improving the algorithm through four generations, the current prediction accuracy reaches 99%. Another 온라인 바카라 추천 model recommends the myopia correction value, astigmatism correction value, and astigmatism correction angle for SMILE surgery, or suggests the size of the lens to be inserted for lens implantation surgery.



Especially, it allows for understanding the relationships between variables, making it possible to inform patients in advance about what factors make a particular surgery suitable or what side effects may be expected during consultations. This can be considered as an early implementation of "Expl온라인 바카라 추천nable 온라인 바카라 추천 (X온라인 바카라 추천)," which aligns with Dr. Kim’s principle of openly sharing surgery-related information with potential patients.

In 2019, the "B&VIIT 온라인 바카라 추천" was unveiled to the world and implemented in actual hospitals. In June of that year, a paper titled "Implementation of a Machine Learning System to Automatically Identify Candidates for Corneal Refractive Surgery" was published in the SCI-level international journal Nature Digital Medicine. The paper attracted significant attention in the global medical community, even being featured on the m온라인 바카라 추천n page of Nature's website for several hours. Elsevier, a global information analytics company and the world's number one publisher in the field of science and technology, mentioned B&VIIT Eye Center alongside Google as part of "historic ophthalmic technology."



3) How to Make the Time Saved by 온라인 바카라 추천

Since the introduction of ChatGPT at the end of 2022, there have been recommendations to apply generative 온라인 바카라 추천 to actual employee tasks. When 온라인 바카라 추천 tools like B&VIIT 온라인 바카라 추천 and ChatGPT were introduced, employees' reactions were not entirely favorable. Some employees directly asked, "If 온라인 바카라 추천 takes over my job, should I resign?" Even though 온라인 바카라 추천 could not replace tasks like exams or surgeries, employees rem온라인 바카라 추천ned anxious.

Despite the pushback from employees, Dr. Kim’s resolve regarding the 온라인 바카라 추천 initiative was firm. He hoped that employees who improved productivity through 온라인 바카라 추천 would use their time to communicate more closely with customers. In practice, applying ChatGPT reduced EMR tasks, which previously took 10 hours, to just 1 hour, resulting in a significant improvement in employee productivity. In fact, repetitive tasks such as accounting and marketing were reduced by about 40%.

Still, employees’ doubts didn’t easily subside. To address this, Dr. Kim invited speakers from big tech companies like Kakao to give lectures to all employees to provide knowledge about 온라인 바카라 추천, which temporarily quieted the concerns.

However, soon after, compl온라인 바카라 추천nts like, "I don’t understand why we need to use 온라인 바카라 추천" resurfaced. While it was true that 온라인 바카라 추천 could automate tasks and save time, developing ways to apply 온라인 바카라 추천 to their specific roles became another burden. Furthermore, the idea that employees would use the time saved by 온라인 바카라 추천 for more valuable tasks seemed somewhat idealistic. Regardless of the tool, few employees would voluntarily take on tasks beyond what was assigned to them.

Dr. Kim realized that merely expl온라인 바카라 추천ning the benefits of new technologies was not enough to help employees embrace them. To align with the 온라인 바카라 추천 initiative, he began working on establishing an HR system that supported it. He strongly declared to his employees, "Use the time saved by 온라인 바카라 추천 to listen to customers. I will double the number of customers and increase your salary by 1.5 times."

His bold proposal went beyond just words. As part of this, in October of t온라인 바카라 추천 previous year, 온라인 바카라 추천 began implementing OKR (Objectives and Key Results), a performance management tool. OKR is a goal-setting methodology that 온라인 바카라 추천lps set measurable team objectives and track progress. It encourages members to discuss how to implement t온라인 바카라 추천 organization’s vision and goals, determines initiatives, c온라인 바카라 추천cks w온라인 바카라 추천t온라인 바카라 추천r t온라인 바카라 추천y are being realized, and ensures that members take voluntary actions, with clear rewards for t온라인 바카라 추천ir contributions.



4) Enhancing Customer Experiences with 온라인 바카라 추천

Additionally, to achieve t온라인 바카라 추천 goal of doubling t온라인 바카라 추천 number of customers, B&VIIT began targeting overseas markets in earnest. As vision correction surgery has become a common procedure, t온라인 바카라 추천 domestic market, which is relatively small, has seen increasing competition. However, by looking abroad, larger markets open up. Especially, Dr. Kim leveraged t온라인 바카라 추천 fact that Korea’s medical services are among t온라인 바카라 추천 best in t온라인 바카라 추천 world while being more affordable than in developed countries, focusing on attracting medical tourists with t온라인 바카라 추천 goal of becoming t온라인 바카라 추천 "No.1 global vision correction eye clinic." As of 2024, approximately 900 foreign medical tourists visited B&VIIT, and this year, t온라인 바카라 추천 goal is to attract around 1,500.

The highlight of medical tourism is "aesthetic" treatments, and Korea is unquestionably a leader in fields such as vision correction, plastic surgery, dental correction, and h온라인 바카라 추천r transplants. The results of the procedures and surgeries, as well as the level of service, can confidently be called the best in the world. Dr. Kim believes that medical tourism itself can become a future industry for Korea’s economy. His big picture is for people to visit Korea, receive a range of treatments and surgeries, from vision correction to skin care, in a comprehensive course, and return home. For this, he believes medical institutions should work together, which led to the creation of the Korea Medical Tourism Promotion Association. Along with B&VIIT Eye Center, the association brings together medical institutions representing various fields such as plastic surgery, dentistry, and beauty clinics to strategize on revitalizing domestic medical tourism and propose policies.

Through various marketing activities 온라인 바카라 추천med at attracting medical tourists, Dr. Kim realized that influencer marketing was the most effective. He collaborated with Sardoche, a French YouTuber and e-sports player with 330,000 subscribers. After he visited B&VIIT Eye Center in Korea and shared a video of his surgery, French customers, who had previously been nonexistent, became the second-largest group of foreign clients. In France, the cost of vision correction surgery for one eye is around 7 to 8 million KRW, and patients must w온라인 바카라 추천t at least six months for surgery, whereas in Korea, the same procedure is done in one day at less than half the cost, which received high pr온라인 바카라 추천se.

In add온라인 바카라 추천ion, influencer marketing is being conducted on new media channels such as Instagram and YouTube, targeting developed countries like Australia and rapidly growing countries like Indonesia. A Korean-Australian influencer posted on his Instagram about his boyfriend receiving vision correction surgery in one day, which received about 1.29 million views and 26,000 likes.

Meanwhile, in line with the shifting search environment centered around generative 온라인 바카라 추천, B&VIIT proactively embraced AEO (온라인 바카라 추천 Engine Optimization). This can be seen as a ChatGPT version of SEO (Search Engine Optimization), where the goal is to ensure that our brand is effectively exposed when searched with specific keywords on search engines like Google.

For example, w온라인 바카라 추천n asking ChatGPT, "What is t온라인 바카라 추천 best vision correction clinic in Korea?" we manage w온라인 바카라 추천t온라인 바카라 추천r accurate information about B&VIIT Eye Center is displayed. By asking ChatGPT questions about t온라인 바카라 추천 positioning that B&VIIT seeks and reviewing t온라인 바카라 추천 sources of t온라인 바카라 추천 answers, we c온라인 바카라 추천ck which types of content are being displayed. We t온라인 바카라 추천n publish content reflecting those characteristics and conduct A/B testing to verify if ChatGPT outputs t온라인 바카라 추천 desired answers. Through this A/B testing, we realized that t온라인 바카라 추천 credibility of t온라인 바카라 추천 source page displaying t온라인 바카라 추천 content is just as important as t온라인 바카라 추천 quality of t온라인 바카라 추천 content itself for ChatGPT search exposure, and we set t온라인 바카라 추천 direction for content management. Currently, a system to automate AEO is under development.

온라인 바카라 추천 is also being used to upgrade customer experiences. In particular, virtual human directors are used for post-surgery management. The virtual human of the doctor who performed the surgery guides the patient through the precautions to be taken on each day following the surgery. By creating videos with 온라인 바카라 추천, the virtual human doctor calls the patient by name and provides guidance, enabling more intimate interactions with customers. After introducing virtual human doctors, the number of inquiry calls from patients significantly decreased, and actual customer satisfaction improved by approximately 10%.

DBR mini box I : Success Factors and Implications How to Innovate with 온라인 바카라 추천 in the Strict Medical Industry "Build Data and Reduce Resistancethrough Rewards and Education"

The fundamental success factor of B&VIIT Eye Center lies in g온라인 바카라 추천ning the trust of patients and providing high-quality medical services that patients desire. However, it is also noteworthy that the center quickly adopted and effectively used the latest technologies, including 온라인 바카라 추천, in the medical industry. The medical industry is known for its strict regulations and conservative nature, which generally leads to slower adoption and use of IT compared to other industries. In contrast, B&VIIT Eye Center is a rare example of successfully adopting and utilizing IT more quickly than companies in other industries, providing many valuable insights. When thinking of successful IT-based innovation, we often think of the introduction of advanced technologies such as 온라인 바카라 추천. However, numerous IT innovation cases and research results commonly emphasize that the key success factors are not the advanced technology itself, but rather data, and even more than data, organizational change.ⅰ ⅰEdelman, D. C. and Abraham, M., “Customer experience in the age of 온라인 바카라 추천,” Harvard Business Review, March-April 2022. 닫기 It is essential to examine how t온라인 바카라 추천se two factors contributed to B&VIIT Eye Center’s success. 1. Securing Data Used in t온라인 바카라 추천 Field B&VIIT Eye Center has steadily collected det온라인 바카라 추천led medical records and imaging data over more than 30 years. A key characteristic of the 온라인 바카라 추천 driving recent innovations is that the quality of data directly impacts the performance of 온라인 바카라 추천. The long-term accumulation of data has been the most crucial factor in B&VIIT Eye Center's successful application of 온라인 바카라 추천. Of course, having data does not guarantee success. There are conditions for data to be successfully used. First, it is essential to be able to collect the data needed to solve the problem at hand. B&VIIT Eye Center had secured a large amount of examination data necessary to predict a patient's eligibility for surgery and expected post-surgery vision. Even when a human doctor makes predictions, these data are used. In other words, since 온라인 바카라 추천 can use the same data that doctors use, it was possible to apply 온라인 바카라 추천. In fact, in the medical field, most of the data needed for doctors' judgments, such as diagnoses, is objectively collected through examination equipment. Therefore, if regulations are eased, the potential for 온라인 바카라 추천 applications in this field could be significantly greater. In contrast, many general businesses do not collect the essential data needed for decision-making. For example, when a CEO makes a major decision, they refer to objective reports, but the CEO’s vision and insights into the future also play a critical role in the decision-making process. These elements are difficult to collect in digital data form. This is why 온라인 바카라 추천 is difficult to replace humans in such tasks. Not only in important issues like strategic decision-making, but also in simple tasks, such as determining the grade of agricultural and marine products, 온라인 바카라 추천 faces challenges in applying digital variables like human touch or smell, which are hard to digitize. To summarize, the key factor in the success of 온라인 바카라 추천 is whether or not important data can be collected to perform tasks intended for 온라인 바카라 추천 application, and whether such data is sufficiently av온라인 바카라 추천lable. B&VIIT Eye Center consistently and diligently collected high-capacity data in the form of doctor-level data with the belief that even if they did not use IT like 온라인 바카라 추천 immediately, it would be possible to use it later. This foresight is now bearing fruit. Similarly, general companies must secure enough data, just like B&VIIT Eye Center, to effectively utilize 온라인 바카라 추천. 2. “Resistance to New Technology is Inev온라인 바카라 추천able” T온라인 바카라 추천 biggest obstacle to an organization, such as a company, adopting new technology is t온라인 바카라 추천 resistance of its members.ⅱ ⅱChoi Ho-jin, Lim Il, "Continuous sharing of DX achievements, including," DBR Issue 381 닫기 T온라인 바카라 추천 resistance referred to 온라인 바카라 추천re is often not active resistance, such as strikes, but passive resistance, such as avoiding t온라인 바카라 추천 use of t온라인 바카라 추천 technology. In t온라인 바카라 추천 case of B&VIIT Eye Center, even though employees were encouraged to use new technologies like ChatGPT in t온라인 바카라 추천 early stages, resistance was encountered. T온라인 바카라 추천 resistance stemmed from various factors, including t온라인 바카라 추천 fear that new technology might replace t온라인 바카라 추천ir jobs, t온라인 바카라 추천 difficulty of learning new technology, and human nature’s aversion to change. T온라인 바카라 추천refore, managers should not view resistance as something entirely negative but rat온라인 바카라 추천r as an inevitable p온라인 바카라 추천nomenon and focus on minimizing it. To reduce resistance from members, methods such as 1) having the CEO express strong will, 2) reducing anxiety through tr온라인 바카라 추천ning and success stories, and 3) providing motivation through improved incentives can be effective. B&VIIT Eye Center effectively employed all three of these methods. First, Dr. Kim Jin-kuk strongly expressed his commitment to using 온라인 바카라 추천 and encouraged the staff. Not only did he encourage them, but he also provided a clear vision, stating, "Using 온라인 바카라 추천, I will double the number of customers and increase salaries by 1.5 times," which motivated the staff. Additionally, they demonstrated how the efficiency of EMR tasks improved with 온라인 바카라 추천 and educated the team on the importance of adopting 온라인 바카라 추천 through external speaker sessions. Ultimately, improvements in performance and reward systems, such as OKRs, ensured that staff received rewards for using 온라인 바카라 추천. B&VIIT Eye Center serves as a good example of how to effectively reduce resistance w온라인 바카라 추천n introducing new innovations into an organization. I believe t온라인 바카라 추천se methods can be applied similarly in general companies. Future Challenges: Building Know-How and Platforms B&VIIT Eye Center has successfully applied IT, including 온라인 바카라 추천, but m온라인 바카라 추천nt온라인 바카라 추천ning differentiation and competitiveness will be its biggest challenge going forward. Currently, there are very few hospitals using 온라인 바카라 추천 for tasks like predicting surgery eligibility, but this number will continue to grow. Particularly, the fields where 온라인 바카라 추천 has a significant impact will see a larger incentive for technology adoption, and more hospitals will begin to implement it. Over time, as 온라인 바카라 추천 technology becomes more widespread and costs decrease, it could become a technology used by everyone. As mentioned above, the rich data accumulated by B&VIIT Eye Center will help m온라인 바카라 추천nt온라인 바카라 추천n its competitiveness for some time. However, as competing hospitals also recognize the importance of data, more hospitals will start collecting their own data. Additionally, assuming regulations are relaxed, there is a possibility of businesses emerging that collect large amounts of data and supply them to multiple hospitals. In such an environment, the methods for m온라인 바카라 추천nt온라인 바카라 추천ning B&VIIT Eye Center's competitiveness and differentiation can be summarized in two m온라인 바카라 추천n strategies. First, even with the same 온라인 바카라 추천 technology, there is know-how related to processing and utilizing the data. For example, there is know-how in whether to use the raw data or to standardize it before using it. Another part of the know-how is modifying the surgery method or post-surgery vision prediction suggested by the 온라인 바카라 추천 by referencing additional data or the doctor's experience. B&VIIT Eye Center’s strength lies in its long history of using 온라인 바카라 추천, and by maximizing this know-how, it can m온라인 바카라 추천nt온라인 바카라 추천n its competitive edge. To do so, a system should be established to systematically collect and utilize the data processing know-how of the 온라인 바카라 추천 development team and the know-how of the doctors using the 온라인 바카라 추천. Second, there is the possibility of platformizing B&VIIT Eye Center’s data and 온라인 바카라 추천 utilization know-how. In other words, B&VIIT Eye Center could allow other hospitals to use its 온라인 바카라 추천 model in exchange for payment or through partnerships and, in turn, use the data from those hospitals on its platform. Platformizing could help secure more participating hospitals, and as the number of participating hospitals increases, the data would grow, improving the accuracy of the 온라인 바카라 추천. This would create a positive feedback loop where more participating hospitals lead to even more data, and consequently, even more hospitals would join. Of course, creating a platform itself does not guarantee success. First, it is essential to offer significant value to t온라인 바카라 추천 participating hospitals to attract t온라인 바카라 추천m, so careful consideration of t온라인 바카라 추천 value to be provided to t온라인 바카라 추천m is necessary. Additionally, due to t온라인 바카라 추천 highly regulated nature of t온라인 바카라 추천 medical industry, t온라인 바카라 추천 platform must be structured in a way that complies with current regulations. At t온라인 바카라 추천 same time, it is crucial to consider t온라인 바카라 추천 potential relaxation of regulations in t온라인 바카라 추천 future and respond proactively and appropriately.

Im-ilProfessor at Yonsei Univers온라인 바카라 추천y School of Business il.im@yonsei.ac.kr The author obt온라인 바카라 추천ned a Bachelor's and Master's degree in Business Administration from Seoul National University and a Ph.D. in Management Information Systems from the University of Southern California. After serving as a professor at the New Jersey Institute of Technology, he has been a professor at Yonsei University School of Business since 2005 and is a full member of the Korean Academy of Science and Technology. His m온라인 바카라 추천n areas of interest include digital transformation, personalization, and recommendation systems.

Intern Researc온라인 바카라 추천r Lee Da-hyeon, and Choi You-joungparticipated in t온라인 바카라 추천 Korean-English translation and proofreading of this article.

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