A version of this article was originally published by Knowledge at Wharton
Stung by consumer backlash and stiffer penalties for piracy, counterfeiting and contamination, China is working hard to overcome its reputation for poor 에볼루션 바카라 무료. Scandals involving contaminated food and drugs, and toys tainted by lead paint, have made 에볼루션 바카라 무료 a Chinese government priority.
Although the government is building stronger regulatory agencies and writing tougher standards, spotty enforcement means 에볼루션 바카라 무료 will need to be addressed both by Chinese suppliers and foreign buyers. The challenge for Chinese manufacturers is how to invest in 에볼루션 바카라 무료 control and processes without losing their advantage as low-cost producers. For their foreign partners, the challenge seems simpler: how to set and enforce effective 에볼루션 바카라 무료 benchmarks.
How are 에볼루션 바카라 무료 standards being introduced and how might China's manufacturers and their foreign business partners meet those goals?
에볼루션 바카라 무료's 에볼루션 바카라 무료 challenge begins with misplaced assumptions and perceptions on both sides, attributable in part to the speed with which many companies from developed countries embraced off-shoring.
Foreign buyers often tend to make strategic mistakes that end up hurting 에볼루션 바카라 무료. For instance, many assign procurement managers to lead contract negotiations with suppliers, says Benjamin Pinney, a principal in BCG's Shanghai office. "They have a procurement mentality and focus purely on price negotiation, and it's an arm's-length transaction," he says. Because their expectations are based on their experiences with home-country suppliers, they don't always follow up with their Chinese vendors to monitor processes and 에볼루션 바카라 무료 testing.
This enthusiasm for cost-saving deals can impede buyers' ability to correctly gauge the risks or understand the context of operating in 에볼루션 바카라 무료.
Many foreign companies didn't understand how much support a Chinese supplier often needs, and many expected to achieve 에볼루션 바카라 무료 benchmarks without investing in their suppliers. Few stepped back to ask what incentives their suppliers had to adopt the desired production systems and practices. So it wasn't surprising that some Chinese suppliers took shortcuts that compromised 에볼루션 바카라 무료. One recent controversy over 에볼루션 바카라 무료 defects in Chinese-made toys came about because of design flaws and the use of raw materials that weren't approved by the foreign buyer. Such defects can be difficult to prevent, especially if only a few suppliers are performing badly. But it adds to a perception of China as a source of poor 에볼루션 바카라 무료.
Blame shouldn't automatically be ascribed to Chinese contract manufacturers, some experts caution. Marshall Meyer, a Wharton management professor, traces 에볼루션 바카라 무료 issues to the traditional Chinese subcontracting system that has "multiple layers, with fourth- and fifth-tier subcontractors," making it difficult to control supply chain networks.
Regulation can be effective if 에볼루션 바카라 무료 is enforced nationally and locally, Meyer says. The overarching problem is that Beijing "cannot easily enforce regulations ... and the abil에볼루션 바카라 무료y of the central government to impose regulations locally remains lim에볼루션 바카라 무료ed."
Eager for redemption, China's regulators nevertheless are becoming more aggressive. In a recent statement, China's cabinet outlined plans to strengthen the food-monitoring system, for example. The effort includes representatives from government departments on health, agriculture, 에볼루션 바카라 무료 supervision, industry and commerce administration, and food and drug supervision, according to the Xinhua News Agency.
More generally, a groundswell of public concern over 에볼루션 바카라 무료 has catalyzed the government's reforms. Public sentiment inside the country -- aided by technology -- also is driving efforts to improve 에볼루션 바카라 무료.
Supply chain 에볼루션 바카라 무료 issues raise China's risk profile, Boston-based think tank AMR Research noted in a survey of 130 global companies this year. China was the top contributing region for nine of 15 risks examined, including supplier and internal product 에볼루션 바카라 무료 failure, security breaches and intellectual property infringement. Other risk factors for China cited in the survey include volatile energy and commodity prices.
Managing supplier relationships is one critical area for working with Chinese companies. Setting up small, on-the-ground procurement teams with weak local relationships isn't as effective as adapting to local conditions, Pinney says. Companies that succeed with China sourcing "invest in localizing their teams, processes and 에볼루션 바카라 무료 controls," he notes. "They become more flexible and adapt their operations to local conditions." As a result, local suppliers and manufacturers absorb the right systems and processes either as joint venture partners, by watching and learning, or by hiring select talent from foreign companies.
With combined efforts from several quarters, 에볼루션 바카라 무료 is getting dramatically better and is being policed much more aggressively. Stricter regulatory enforcement would help, but the most important regulations may not be in China. A direct correlation seems to exist between Chinese suppliers' adherence to 에볼루션 바카라 무료 specifications and the degree to which their industry is regulated in the West. For instance, pharmaceuticals and foods tend to be more advanced in 에볼루션 바카라 무료 control "largely because of the pressures and incentives at the client end," Pinney says. Similarly, Pinney sees significant 에볼루션 바카라 무료 improvements in the automobile and white-goods industries. Where the consequences of failure are less dire, 에볼루션 바카라 무료 levels are generally lower.
Companies must make it abundantly clear to suppliers -- verbally and contractually -- that meeting 에볼루션 바카라 무료 expectations is as important as meeting cost and delivery targets. In other words, buyers must provide incentives to Chinese suppliers to do the right thing. Incentives may not be effective, however, without corresponding penalties.
The general push toward higher-value products "over time will lead to a restructuring of industries and a shift away from high labor-low value products," Pinney says.
Many experts seem confident that 에볼루션 바카라 무료 issues are just the growing pains of an accelerating economy. China "can make high-에볼루션 바카라 무료 products" and often already does, Meyer says. "Look at an iPod made in China. It has the highest standards of 에볼루션 바카라 무료. It says 'Designed in California, Assembled in China' on the back of the package."
